Digital PR & Earned Media Specialist

Job Summary This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role. Duties and Responsibilities Earned Media & Digital PR - Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications. - Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces. - Build andmaintainentity consistency across the third-party sources that AI answer engines cite (AEO and GEO). - Manage reviews and onlinereputationacross G2, Capterra, Google, and industry directories. - Build relationships with industry voices, analysts, and communities relevant to 3PL. - Leverage PRNewswire distribution and extend beyond it into genuine earned coverage. LinkedIn Ads & Paid Execution - Execute LinkedIn Ads end to end: build, launch,optimize, and pace campaigns (audience targeting, budgets, bidding). - Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations andcreativefor assets. - Test and iterate on targetingand adcreative;report performance against pipeline. Emerging Platform Execution - Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities,AIand answer platforms). - Stand up tests, measure results, and scale what works. Strategy & Industry Fit - Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals. - Maintain ICP alignment across earned and paid efforts. - Monitorcompetitorearned presence and share of voice. Tooling & AI - Proficiencywith LinkedIn Campaign Manager. - Use social listening and monitoring tools (for exampleBrandwatch, Mention, Google Alerts, nativeplatform search). - Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic. Soft Skills - Strong relationship builder and communicator. - Hands-on executor who ships work rather than only planning or analyzing. - Commit to learning the Revenue Engine go-to-market book as the foundation for the role. - Highly organized across many platforms and conversations. - Self-directed and willing to learn freight andlogisticsnuances. Shared Expectations - B2B experiencerequired. - Collaborative approach with 20%-40% on-site presence. - High agency and ownership of outcomes. - Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline. - AI-literate with disciplined QA processes.