Digital Performance Manager (Paid Social)

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE Most farmers who'd love Halter have never heard of it. This role exists to change that - at scale. You own Halter's paid social globally. This is the broad-reach demand seat: your job is to put the right creative in front of the right farmers, generate qualified leads at an efficient cost, and keep scaling what works. You own the Meta ad account end-to-end, and you'll lead our expansion into emerging paid social channels - TikTok, paid YouTube, and programmatic platforms like StackAdapt as they become relevant. You don't just buy media. You drive the creative testing roadmap, working with the Brand and Regional teams to get static and video that actually converts, and you know that on social the creative is the targeting. You'll live in the differences between dairy and beef, North and South Island, the Great Plains and the West - because what works for one segment falls flat for another. You report to the Performance Marketing Lead and own your channel's contribution to the team's lead and pipeline targets. You'll do it with AI as a core tool. Creative analysis, audience research, reporting, and rapid iteration - we expect you to use AI to test more, learn faster, and sharpen every output. WHAT WE'RE LOOKING FOR We don't care where you've come from. What matters is that you've run paid social against a real lead or revenue target and made it work - not just managed spend. You're a creative-first media buyer. You understand that on Meta the winning lever is the creative, and you can brief, test, and read creative performance better than most. You can build and manage an audience and creative strategy that flexes across markets and customer types, and you know when a regional difference is signal versus noise. You're fluent in CPL, CAC, and the full path from impression to qualified lead, and you can defend your cost per outcome and your budget within a broader allocation. WHAT YOUR DAY COULD LOOK LIKE Reviewing ad-level performance across NZ, AU, and US Meta campaigns - cutting the losers, scaling the winners. Briefing the Brand team on the next round of video tests, grounded in what the data says is resonating for different types of farmers across different markets. Standing up a test camp…