Digital Partner Marketing Manager

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Your role in a nutshell As the Digital Partner Marketing Manager, you will be responsible for enabling a portfolio of strategic technology partners to successfully plan, execute and optimise go-to-market (GTM) marketing initiatives that drive pipeline, customer acquisition and measurable business outcomes. Working closely with client stakeholders and partner marketing teams, you'll translate strategic priorities into actionable marketing plans, providing guidance throughout campaign execution while leveraging data and insights to maximise performance. You'll act as a trusted advisor to partners, helping them accelerate growth through scalable, repeatable marketing programmes aligned with broader business objectives. Key Responsibilities For our business to succeed, you'll play a critical role across partner strategy, campaign execution and performance management. Your key responsibilities include: Partner GTM Strategy & Planning Develop and execute strategic go-to-market marketing plans aligned to client priorities and solution offerings. Translate complex marketing strategies into clear, practical plans that partners can execute. Define target audiences, messaging, value propositions and channel strategies. Collaborate closely with client stakeholders, partner managers and sales teams to align marketing priorities. Campaign Activation & Execution Guide partners through the end-to-end execution of digital marketing campaigns. Enable partners to leverage available campaigns, incentives and marketing programmes. Ensure campaigns are delivered efficiently while following established best-practice frameworks. Drive consistent and scalable execution across your assigned partner portfolio. Pipeline & Performance Management Drive partner marketing activity that contributes to lead generation, pipeline growth and opportunity creation. Monitor campaign performance across key funnel metrics, including leads, referrals and pipeline. Analyse campaign data and provide recommendations for optimisation and continuous improvement. Ensure marketing activity is measurable and directly linked to business outcomes. Partner Relationship Management Build trusted relationships with partner marketing teams and senior stakeholders. Manage a portfolio of approximately 15–20 strategic partners. Influence partner priorities through strong communication and consultative engagement. Lead partner meetings, planning sessions and marketing workshops with confidence. Data-Driven Marketing Use dashboards and reporting tools to prioritise marketing i…