Digital Operations Manager

Nestled in San Francisco's Excelsior neighborhood on a nine-acre campus, the San Francisco Campus for Jewish Living (SFCJL) is the leading senior services organization in Northern California. Our continuum of care includes: the Frank Residences assisted living and memory care; the Jewish Home and Rehabilitation Center, offering long-term skilled nursing, short-term rehabilitation, an acute geriatric psychiatric unit for adults over the age of 65; and our Foundation. Founded in 1871 and formerly known as the Jewish Home, our legacy grounds us as our vision propels us forward. Today, we've evolved to support more than 2,500 older adults each year through innovative, comprehensive programs rooted in the Jewish values of compassion, community, and excellence. We are equally proud of our inclusive culture, where 950 team members of diverse faiths and backgrounds work together in shared purpose. WHY WORK WITH US Mission-driven nonprofit organization Competitive compensation and comprehensive benefits Meaningful work that positively impacts the lives of older adults every day Inclusive community, welcoming to all (you do not need to be Jewish to live or work here) Supportive, team-oriented environment Opportunities for professional growth and development Collaborative leadership focused on enhancing the employee experience POSITION SUMMARY The Digital Operations Manager (DOM) is a highly organized, tech-savvy marketing professional responsible for executing and optimizing the organization's digital marketing, email communications, website management, analytics, and campaign efforts. This role requires a resourceful self-starter who can successfully manage multiple priorities in a fast-paced environment, balance competing deadlines, and work effectively within a small, collaborative team. The ideal candidate combines strong technical aptitude with excellent project management, content creation, and analytical skills, leveraging digital platforms and data-driven insights to support organizational goals, audience engagement, fundraising initiatives, and occupancy growth. A proactive mindset, attention to detail, adaptability, and the ability to independently problem-solve are essential for success in this role. A great sense of humor also helps. ESSENTIAL FUNCTIONS Email Marketing & Marketing Automation Build, manage, and execute email marketing campaigns, including audience segmentation, list management, template development, scheduling, deployment, and post-campaign analysis. Develop and maintain automated nurture campaigns and audience journeys. Monitor email deliverability, maintain list hygiene, and ensure compliance with CAN-SPAM and other applicable regulations. Collaborate with CRM and data stakeholders to ensure audience accuracy and effective segmentation. Website Management & Digital Experience Manage day-to-day website updates using WordPress, ensuring content is accurate, timely, and aligned with organizational priorities. Build and maintain website pages, landing pages, and digital content, applying best practices for usability, accessibility, and user experience. Conduct regular website content audits and coordinate updates with internal stakeholders to address content gaps and outdated information. Build and configure online forms and event registration pages using digital platforms and tools. Digital Analytics & Performance Reporting Monitor and analyze performance across email, website, social media, fundraising, and other digital marketing channels using tools such as Google Analytics, Mailchimp, Meta Insights, Campaign Monitor, Salesforce, Further, Logix, CallRail, and SurveyMonkey. Track and report on key performance indicators, including website traffic, engagement, conversions, lead generation, fundraising outcomes, and campaign effectiveness. Develop and maintain dashboards, reports, and performance summaries for internal stakeholders. Translate analytics and performance data into actionable recommendations that…