Digital Merchandising Manager

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. We are seeking a Digital Merchandising Manager to own digital content and merchandising across TikTok Shop UK, supporting day-to-day content updates while driving revenue growth through strategic campaign management, LIVE commerce, and optimisation of TikTok Shop operations This role requires a data-driven mindset, using insights from TikTok Shop platform tools to guide decision-making. You will collaborate closely with local and global teams, LIVE agency partners, and affiliates to ensure our TikTok Shop presence is optimised, compliant, and delivering outstanding consumer experiences. Key Responsibilities Develop and maintain a digital content and merchandising strategy, using a data-led approach aligned with business and trading priorities. Create, audit, and merchandise content to support product launches and trading campaigns Own day-to-day shop operations, including voucher/campaign set-up, promotions and pricing (couponing, discounting, bundles, seasonal activations), and platform policy updates — protecting ASP and margin throughout. Own GMV forecasting for TikTok Shop, tracking actuals against forecast and flagging risks and opportunities. Manage and develop a direct report, setting clear objectives and supporting their growth. Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey. Partner cross-functionally with DTC, Social, Category Marketing, Operations, and global TikTok teams to ensure smooth execution. Monitor KPIs (GMV, GMV/hour, ROAS, CAC, retention), reporting performance and actionable insights to leadership to improve engagement and conversion. Track TikTok Shop trends, competitor strategies, and platform updates to keep SharkNinja ahead. Skills & Experience Essential Proven experience in e-commerce, digital marketing, or social commerce Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment. Excellent communication, stakeholder management, proofreading, and attention to detail. Analytical mindset with experience in data-driven decision-making. Comfortable working with performance dashboards and marketplace metrics Experience building sales/GMV forecasts and reporting against them. Desirable Previous people management experience TikTok Shop/affiliate marketing experience #LI-HYBRID Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voi…