Digital Media Manager

About RTW Investments RTW Investments, LP is a global, full life-cycle investment and innovation firm dedicated to solving the most challenging unmet patient needs. We combine deep expertise in biology, medicine, and technology with a rigorous commercial lens to identify and support transformational breakthroughs in biopharmaceuticals and medical technology. Our mission: we power breakthrough therapies that transform the lives of millions. Our mission is simple: we power breakthrough therapies that transform the lives of millions. RTW Investments – Recent Press Overview RTW Communications has built a multi-format content engine spanning investor blogs, a flagship podcast series, executive social media, video, and paid campaigns reaching institutional investors, portfolio companies, biotech executives, and scientific leaders worldwide. Reporting to the Director of Communications, the Digital Media Manager owns the digital activation layer of that program, translating communications strategy into measurable audience growth and engagement across every channel. Key Responsibilities Social Media Strategy and Execution Drive RTW's social media strategy across LinkedIn, X (Twitter), and Instagram, applying the distinct role of each platform: LinkedIn for targeted institutional audiences, X for broad reach and real-time biotech engagement, and Instagram for culture and brand building. Function as a true social media native: stay ahead of algorithm changes and format-specific best practices, and apply that knowledge independently. Within established brand guardrails, make operational platform decisions autonomously; escalate to the Director of Communications any decision involving executive positioning, portfolio companies, investment themes, or compliance sensitivity. Develop and manage a monthly social content calendar and maintain consistent, high-quality publishing across RTW's firm account and select executive channels. Demonstrate fluency in digital media KPIs across organic social, paid campaigns, email, and web, including reach, engagement rate, CTR, CPM, conversion, and earned share of voice. Paid Social and Campaign Management Plan, execute, and optimize paid social campaigns across LinkedIn and X, including A/B testing across creative formats, copy, and audience segments. Own campaign KPIs end to end: define goals, monitor performance, manage budgets, and deliver regular reporting with actionable optimization recommendations. Website Management and Optimization Own the RTW website in its entirety: content management, design updates, vendor relationship management, UX improvements, and GA4-driven content and conversion recommendations. Own RTW's SEO and GEO (generative engine optimization) strategy, ensuring the site is optimized for both traditional search and AI-powered discovery tools. Content Subscription Platform and Audience Development Launch and manage RTW's content subscription and marketing platform, including audience segmentation, subscriber journey design, and email marketing campaigns, ensuring full compliance with CAN-SPAM, GDPR, and Reg FD. Track and report on email performance metrics including open rates, CTR, and list growth, with recommendations for ongoing optimization. Content and Podcast Production Write and edit social media copy, campaign content, email subject lines, and newsletter content, maintaining RTW's voice and compliance standards. Create or direct digital graphic assets in Canva for social and digital use. Coordinate the full RTW podcast production pipeline with the Director of Communications and external vendors, including content briefs, guest recruitment, review cycles, publication timelines, and social amplification. Route content through the RTW Comms review workflow, ensuring all material moves through the appropriate executive and compliance review sequence with clear priority designation before publication. The listed responsibilities are not comprehensive, and additional tasks may…