Digital Marketing Specialist - PPC

## Company Description Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes! For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference. **WHAT CAN RELIAS OFFER YOU?** - Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium! - Flexible work environment with onsite and work from home options – you choose when you want to come into the office! - Active Employee Resource Groups open to all employees! - Comprehensive onboarding program – a great introduction to our company, customers and culture! - Growth and career advancement opportunities! - Promotes internal mobility and career growth aligned with evolving business needs - Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science - Professional development gained from conference attendance and participation in organizations like NC Tech - Onsite 321 Coffee Shop providing free coffee and pastries to employees ## Job Description The Digital Marketing Specialist is responsible for executing and optimizing paid media strategies that drive brand growth, lead generation, and revenue across both B2B and B2C audiences. This role focuses on full-funnel paid media performance, including awareness, consideration, and conversion, with a strong emphasis on PPC and conversion rate optimization. This Specialist operates as both a strategist and hands-on executor, managing campaigns across search, display, video, and programmatic channels. The role collaborates cross-functionally to deliver measurable results, leveraging data, experimentation, and emerging AI capabilities to improve campaign performance, efficiency, and scalability. **WHAT YOU’LL BE DOING:** - Plan, execute, and optimize paid media campaigns across Google Ads, Microsoft Ads (Bing), YouTube, display, programmatic (DV360), 6sense, and emerging channels (e.g., CTV). - Develop full-funnel strategies that support awareness, retargeting, and conversion goals for both B2B and B2C campaigns. - Conduct keyword research, audience targeting, bid strategy optimization, and campaign structuring to maximize performance. - Write and optimize ad copy for search campaigns and landing pages; provide messaging recommendations for display and video creative. - Own landing page performance by developing and executing A/B and multivariate tests using tools such as Instapage and AB Tasty. - Analyze campaign performance using GA4, platform analytics, Salesforce, and 6sense; deliver monthly reporting with actionable insights and recommendations. - Optimize toward key KPIs including revenue, ROAS, pipeline, bookings, and cost per lead (CPL). - Leverage AI tools (e.g., ChatGPT Enterprise, Microsoft Copilot, platform-native AI) to support campaign development, analysis, and optimization. - Apply AI to streamline workflows such as reporting, keyword research, audience insights, and testing ideation. - Evaluate…