Digital Marketing Specialist

This position supports ongoing digital marketing operations across Great Clips owned channels, including the consumer-facing website, email campaigns, app messaging, blog content, local listings, and more. Reporting to the Manager of Digital Marketing, this role partners closely with internal digital marketing, brand, and communications teams, as well as external agencies and platform partners. The Digital Marketing Specialist is a collaborative, detail-oriented, and technically minded marketer who thrives in a fast-paced environment and can effectively manage shifting priorities across multiple channels and projects. The ideal candidate is curious, proactive, and eager to learn, with the ability to balance technical execution with creative and brand judgment while independently driving work forward. They should also be comfortable contributing to creative and content review processes by providing thoughtful feedback and recommendations, including refining messaging and reviewing digital assets to ensure alignment with the Great Clips brand voice, tone, and customer experience. # Your mission On your journey, you will face challenges such as: **Cross-Channel Collaboration & Digital Operations** - Collaborate with cross-functional teams, including brand, communications, and external vendors, to support email, app messaging, website campaigns, and broader marketing initiatives while leveraging monday.com to manage workflows, timelines, and project coordination. - Distribute digital content and creative assets to internal and external partners, maintain organized content repositories, and communicate program launches, updates, and implementation details. - Assist in analyzing and summarizing digital marketing performance data from platforms including Google Analytics, Yext, Zeta, and Power BI; contribute to campaign recaps, reporting materials, and presentations that communicate insights and optimization opportunities to internal stakeholders. **Email Marketing** - Create and maintain email campaign briefs in Excel that translate marketing strategy into executional requirements and support accurate campaign setup and vendor execution. - Perform QA testing on email campaigns using Email on Acid across major inbox providers, desktop and mobile environments, and physical iOS and Android devices to ensure rendering, functionality, and content accuracy; manage end-to-end deployment in partnership with Zeta Global/Cheetah Digital. **Website, SEO & Search** - Upload and manage website content within dotCMS and Yext-hosted salon webpages, ensuring updates are accurate, on-brand, and QA’d across devices and browsers; troubleshoot webpage, formatting, and data issues through internal updates or vendor coordination. - Manage the Yext Search experience across salon website pages by training and optimizing the machine learning search tool, identifying content gaps and customer intent opportunities, and partnering with internal teams to improve content discoverability and search performance. **Mobile App Marketing** - Build, test, and deploy mobile app campaigns in Airship, including push notifications, inbox messages, modals, and automated journeys; write and optimize message content, perform cross-device QA testing, and coordinate stakeholder reviews. **Content & Blog Management** - Contribute to blog content planning and execution by identifying content opportunities and industry trends, providing SEO-focused recommendations, reviewing drafts for copy and brand accuracy, and assisting with the sourcing of relevant brand and stock imagery that aligns with Great Clips brand guidelines. **Local Listings & Reputation Management** - Collaborate with the communications team and external vendors to gather, adapt, and publish content across Google Business Profile and Apple Business Connect listings, adjusting copy and creative as needed to better align with platform best practices. - Manage local business listings within Yext across Google Busine…