Digital Marketing Specialist - Backfill

When you join Okanagan College, you’re joining a team that’s transforming lives and communities. Every course you create, every student you support and every connection you build, it all matters. Be a part of a vibrant campus community, where the work you do every day truly makes a difference. Desired Start Date: September 1, 2026 Position End Date : August 31, 2027 Salary range: $33.93 to $38.77 Classification: Support Services Coordinator I Bargaining unit: Support Type of appointment: Non-Regular Full-time Schedule: Monday - Friday, 35 hours per week Closing date: July 26, 2026 Special Instructions to Applicants: Shortlisted internal candidates must notify the current Support Staff Bargaining Chairperson and People Services if they want a Union Observer during interviews and final selection of candidates. ### Your Opportunity - Under the direction of the Associate Director College Relations, the Marketing and Communications Specialist I is responsible for preparing a variety of communications and marketing materials for internal and external audiences that have to do with the educational programs, services, activities, brand identity and events in Continuing Studies & Corporate Training. - The Marketing and Communications Specialist I will play a role in strategic marketing and communications implementation in Continuing Studies in order to increase visibility and constituent engagement. The Specialist is responsible for research, interviews, writing, social media, multimedia, photography, videography, preparation and co-coordinating various print and electronic communications and marketing materials. - This position will also provide the writing for: press releases, internal publications and bulletins, social media feeds, public service announcements, advertisements, annual reports, recruitment materials, and public presentations for Continuing Studies. - The Specialist will assist in managing and monitoring Continuing Studies and Corporate Training’ social media feeds, providing relevant content that reinforces the institution’s brand and key messages and will manage the day-to-day online presence for Continuing Studies and Corporate Training including website content. - The Marketing and Communications Specialist I will be responsible for developing a marketing strategy, annual marketing plan, writing copy, coordinating imagery for Continuing Studies and Corporate Training and graphics and working with graphic designers and internal client(s). - The Marketing and Communications Specialist I will be expected to maintain knowledge of current developments in the communications, marketing, social media and public relations fields and maintain awareness of trends and conditions affecting Okanagan College’s Continuing Studies and Corporate Training activities and operations, in order to suggest content for inclusion in in-house and external publications. - The Marketing and Communications Specialist I supports and enhances the efforts of the Director, of Continuing Studies and Corporate Training in fostering a team approach within the institution and is committed to providing quality customer service, as well as furthering communications and marketing strategies outlined by the institution. ### Functions and Duties - Coordinates development of Continuing Studies’ annual program promotions campaign, that will enhance the profile of the Division both within the College and across the region, and attract certificate program applications and registrations in courses offered. This includes formulating a promotions plan that identifies specific activities, dates, budget allocation and roles. - Gathers, synthesizes and communicates current information on Continuing Studies programs, news, developments, events and activities to internal, external and media audiences. In cooperation with OC College Relations, will be responsible for preparing and distributing press releases that promote positive coverage of OC activities. - Serves as…