Digital Marketing Manager

Pariveda http://www.parivedasolutions.com is a North American-based, employee-owned professional services firm. We provide strategy and technology services across industries. As a mission-driven organization and Certified B Corp, we enable our clients to imagine and do more, whether it’s making next quarter’s goals or navigating the future. From ideas to impact, we help clients get better at what they do to improve people and profits. Learn more https://parivedasolutions.com/careers/ about our mission and culture as well as our recruitment process and interview prep. Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate Services office in Dallas. This is a collaborative, analytical, and problem-solving role. We believe in continuous change and improvement that requires strong prioritization, judgment, and decision-making abilities. To learn more about our culture and what you can expect at Pariveda, review our Findamentals https://parivedasolutions.com/careers/culture/#findamentals -- the behaviors that show who we are. You Can Expect To: As a member of the Market Engagement team, you will lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation, while serving as the primary technical lead for WordPress and HubSpot to turn approved marketing assets into high-performing digital experiences that drive pipeline. - Build and own the integrated digital marketing strategy and roadmap across web, email, SEO/SEM, and demand generation in alignment with business, revenue, and go-to-market priorities. - Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance. - Oversee digital budgets across email, web, and SEO/SEM, shifting investment toward the highest-performing channels. - Translate campaign priorities and approved assets into on-brand digital executions across email, website, landing pages, and other owned channels. - Activate ABM account lists across digital channels and feed performance insights back to Program Marketing. - Own and operate Pariveda’s website as a strategic digital product, including backlog management, publishing standards, WordPress governance, UX improvements, and enablement for internal users. - Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys through testing, experimentation, and user behavior analysis. - Build and deploy email campaigns, nurture flows, and automated programs in HubSpot, while overseeing lead scoring, lifecycle logic, routing, and key integrations. - Partner with Marketing, RevOps, and Sales to align MQL/SQL definitions, scoring, and handoff rules. - Own Martech evaluation, licensing, governance, and campaign taxonomy, and develop reporting frameworks and dashboards that improve conversion, engagement, and efficiency. We Look For: The successful candidate possesses the following critical qualifications: - 5+ years of experience in digital marketing, with ownership of web, email, and SEO/SEM execution in a B2B or professional services environment. - Strong hands-on experience with WordPress and HubSpot, including website publishing, campaign execution, nurture programs, and lifecycle management. - Experience with ABM, CRO, reporting and dashboarding, and martech governance. - Excellent written and oral communication skills. - Ability to prioritize, multitask, and manage time effectively in a fast-paced environment. - High attention to detail and strong analytical thinking. - Proven ability to collaborate successfully with cross-functional partners. - Strong organizational skills. - Proficiency with Microsoft Office Suite, including Excel. - Bachelor’s Degree in Marketing, Communications, Business, or a related field, or comparable experience. - Legally authorized to work for any company in the United States without sponsorship. Pariveda Benefits - Transparent and Equitable Salary: The salary range for th…