Digital Marketing Manager - FX/CFDs

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we empower clients worldwide to trade 24/7 across global markets. Our mission is to bridge the gap between traders, investors, and platforms, providing seamless access to thousands of financial instruments. Utilizing cutting-edge technology, we ensure a superior trading experience. We are looking for a Digital Marketing Manager to drive ThinkMarkets' brand awareness, client acquisition, and commercial growth across South Africa. You'll be responsible for delivering data-led marketing strategies that combine digital performance, brand development, PR, and localized campaigns, ensuring ThinkMarkets continues to strengthen its position within the South African online trading market. Key Responsibilities: Digital Marketing Strategy & Growth Develop and execute the digital marketing strategy for South Africa, aligned with global business objectives and regional commercial targets. Drive measurable client acquisition, activation, and retention through data-driven marketing initiatives across digital channels. Build and execute localized marketing campaigns that resonate with the South African trading community while maintaining ThinkMarkets' global brand standards. Own the regional marketing roadmap, campaign calendar, and performance reporting, ensuring alignment with global stakeholders. Conduct ongoing market, competitor, and customer analysis to identify growth opportunities and optimize marketing strategy. Performance Marketing & Analytics Own campaign performance across digital acquisition channels, continuously optimizing campaigns using analytics, attribution, audience insights, and experimentation. Monitor and report on key performance metrics including CPA, CAC, FTDs, ROAS, LTV, conversion rates, retention, and marketing ROI. Partner closely with the global Performance Marketing team to improve campaign effectiveness and maximize return on marketing investment. Leverage attribution models and customer journey insights to optimize budget allocation and improve marketing efficiency. Develop performance dashboards and provide actionable recommendations based on campaign data and customer behaviour. Brand, PR & Local Market Development Lead initiatives that strengthen ThinkMarkets' brand awareness and reputation across South Africa's FX/CFD and online trading market. Develop localized brand campaigns that support both commercial growth and long-term brand equity. Manage local PR activities, media relationships, press releases, and thought leadership opportunities. Coordinate industry events, sponsorships, partnerships, webinars, and community initiatives that increase brand visibility and client engagement. Collaborate with creative and media agencies to deliver integrated marketing campaigns across digital and offline channels. Stakeholder & Agency Management Work closely with global Marketing, Commercial, Product, Sales, Compliance, and Legal teams to deliver localized marketing initiatives. Manage relationships with local creative, media, PR, and digital agencies, ensuring high-quality execution and measurable outcomes. Support and optimize affiliate and partnership marketing initiatives to drive incremental client acquisition. Ensure all regional marketing activities align with global brand standards while meeting local commercial objectives. Compliance & Budget Management Manage the South African marketing budget, ensuring efficient allocation of spend based on performance and commercial impact. Ensure all marketing communications comply with FSCA financial promotion requirements and POPIA regulations. Maintain accurate reporting on marketing investment, campaign performance, and commercial outcomes. Promote a culture of continuous optimization through testing, analytics, attribution, and data-driven decision making. Requirements 5+ years digital marketing experience within finte…