Digital Marketing Intern - Commercial Group

Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too. This is your chance to shape your impact on Sony Music and beyond. Sony Music Commercial Group (CG) is known as the backbone of the company. As well as running its own active labels, CG is the proprietor of Sony Music’s entire catalogue, representing virtually every musical genre. ‘Catalogue’ refers to anything which is older than 42 months – everything from Whitney Houston to One Direction, The Clash to Miguel, George Michael to George Ezra, Michael Jackson to Judas Priest , Mariah Carey to Beyonce, Bruce Springsteen to Jamiroquai, and everything in between! Our catalogue marketing activity exists in conjunction with artists and Sony’s frontline labels on a non-stop basis, taking place when artists are both in and out of album cycle; identifying opportunities, moments, and trends which could bring fans closer to their favourite artists, and which could introduce them to other artists in Sony’s vast catalogue. To say the role and the department is varied would be an understatement, and the year-long internship will allow you to see how our D igital marketing team operates, in terms of A udience D evelopment, R eactive M arketing and V ideo S trategy . Key to the role is keeping abreast of social media trends and short-form content which uses music – identifying and amplifying these moments and tapping into communities is an important part of what we do. We value dedication, passion, and innovative thinking in all that we do, and strive to create an environment in which experience and knowledge is constantly being shared. Please note: This application form cannot be saved part-way through. We recommend preparing your answers in a separate document and then copying them into the form when you’re ready to submit. If you’d like to take additional time to complete your application, please ensure you gather your responses externally before submitting in one go. If you have any reasonable adjustment requests, please reach out to recruitment.support@sonymusic.com . Role Overview: Ways of Working Office attendance: Monday, Tuesday and Thursday are mandatory in-office days Flexibility: Wednesday and Friday are flexible Offsite working: You will have the opportunity to attend gigs, content shoots, assist on promo What you'll do: Assist with the day-to-day management of artist and label channels, fan community activations, CRM campaigns, competitions and cross-platform content distribution Pitch tracks to digital partners Support video release set-up, ensuring metadata accuracy and quality control Circulate regular performance reports across audience development, social media and streaming platforms Conduct ad hoc competitor and market research to identify trends and opportunities Support the team with operational and administrative tasks, including Linkfire management and channel verification Attend content shoots, showcase events and artist appearances where required Who you are: Essential Have a genuine love of music – nothing is too niche or obscure for us! A broad appreciation of music is key, but a decent knowledge of pre-20 1 0 repertoire would definitely be beneficial A proven self-starter, with drive to learn how the music industry operates, and passion to learn and develop Able to communicate professionally with internal and external stakeholders Organisation skills are key for this role Nice to have An individual plugged into the world of social media (especially TikTok) and current trends A highly organised individual who can multi-task while remaining…