Digital Marketing Associate

**Salary Range: PHP 20,000 - 25,000** **Responsibilities:** **Social** - Assist in developing and executing social media strategies across various platforms, including content creation, scheduling, and engagement. - Support in monitoring social media channels, analyzing performance metrics, and identifying opportunities for optimization. - Aid in crafting compelling social media content, including copywriting, graphic design, and video editing. - Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals. - Participate in brainstorming sessions and contribute creative ideas for social media campaigns and content. **Influencer Marketing** - Provide support in influencer marketing campaigns, including influencer identification, outreach, and collaboration management. - Assist in coordinating influencer partnerships, contracts, and content approvals to ensure campaign success. - Aid in monitoring influencer campaign performance and analyzing key metrics for optimization. - Assist in conducting research on industry trends, competitor activity, and influencer insights. - Support in preparing influencer marketing reports and presentations for internal teams and clients. **Search** - Assist in managing paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising. - Aid in keyword research, ad copywriting, and bid management to optimize campaign performance. - Support in analyzing campaign data and performance metrics to identify areas for improvement and optimization. - Provide assistance in A/B testing and experimentation to drive better results in search advertising. - Collaborate with team members to integrate search campaigns with broader digital marketing strategies. **SEO** - Support in implementing on-page and off-page SEO strategies to improve website visibility and organic search rankings. - Assist in conducting keyword research and optimizing website content for relevant search terms. - Aid in technical SEO audits and optimization efforts, including site speed improvements and schema markup implementation. - Provide support in monitoring and analyzing SEO performance metrics, such as keyword rankings, organic traffic, and backlink profiles. - Collaborate with content creators and web developers to implement SEO best practices across digital assets. **Direct Marketing** - Assist in planning and executing direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives. - Support in developing targeted email and SMS campaigns, including list segmentation, content creation, and scheduling. - Provide assistance in managing CRM tools and databases, ensuring data accuracy and compliance. - Aid in monitoring campaign performance metrics, analyzing results, and providing insights for optimization. - Collaborate with team members to integrate direct marketing efforts with broader digital marketing strategies **Pitches and Presentations** - Participate in pitch presentations and brainstorming sessions, providing support and insights in digital marketing strategy and execution. - Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients. **Industry Knowledge** - Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries. - Keep abreast of digital marketing techniques and trends to inform strategy and decision-making. - Share industry knowledge openly and regularly with the team to foster continuous learning and improvement. **Requirements:** - Bachelor's degree in Marketing, Communications, Business, or related field. - Strong interest in digital marketing with a desire to learn and grow in each area. - Excellent communication skills, both verbal and written. - Analytical mindset with the ability to interpret data and draw actionable insights. - Proficiency in Microsoft Offi…