Digital Marketing and Content Specialist

**Department:** Marketing **Reports To:** Director, Marketing **FLSA Status:** Exempt **Location:** Garland, TX **OVERVIEW** The Digital Marketing & Content Specialist will support the execution of digital marketing initiatives across Fortified Brands and its portfolio of business units. This role is responsible for managing website content, social media, email marketing, digital assets, and multimedia content while helping ensure consistent brand experience across all customer touchpoints. The ideal candidate is a creative, organized, and digitally savvy marketer who enjoys both content creation and digital execution. This position works closely with the Marketing Director, Graphic Designer, sales teams, product management, and external partners to support marketing initiatives that drive brand awareness, customer engagement, and business growth. **OUR PURPOSE** Build and invest in businesses that positively impact the world. **OUR NICHE** Fostering and developing products, solutions, and systems. **OUR CORE VALUES** **Lead with *Positivity* and Respect –** We foster trust, optimism, and respect in every interaction. **Compete as a *Team* –** We foster collaboration and teamwork, knowing we win together. ***Innovate* with Purpose –** We create bold, lasting solutions that make a real impact. ***Inspire* Growth –** We fuel the growth of people, businesses, and brands through bold ideas and relentless execution. ***Own It* and Deliver Value –** We take responsibility, act with clarity, and ensure our work creates real impact. **ESSENTIAL DUTIES AND RESPONSIBILITIES** include the following. Other duties may be assigned. **Digital Marketing** - Maintain and update company websites, including Shopify storefronts and WordPress pages. - Create and deploy email marketing campaigns. - Support SEO best practices and website content optimization. - Monitor digital performance and provide basic reporting and recommendations. **Social Media & Content** - Create, schedule, and manage social media content across multiple business units. - Develop engaging written, visual, and video content for digital channels. - Assist with photography, short-form video production, and video editing. - Repurpose content across websites, email campaigns, and social platforms. **Ecommerce Support** - Support with update product listings, collections, promotions, and product content within Shopify. - Support merchandising initiatives and online customer experience improvements. - Assist with digital campaigns that drive online sales and customer engagement. **Marketing Operations** - Organize and maintain digital marketing assets, photography, videos, and content libraries. - Coordinate marketing projects and workflows using project management tools. - Collaborate with internal teams and external vendors to execute marketing initiatives. - Support trade shows, events, and other marketing programs as needed. **SUPERVISORY RESPONSIBILITIES:** None **COMPETENCIES:** To perform the job successfully, an individual should demonstrate the following competencies: ***Achievement Focus*** – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals. ***Business Acumen*** – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals. ***Communications –*** Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods. ***Cooperation*** – Establishes and maintains effective relationships; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts. ***Innovation*** – D…