Digital Manager

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . We are looking for a Digital Manager to join the BU1 Digital team, working on a market leading client within the retail sector. Responsible for leading the day-to-day planning, strategy, and optimisation process towards KPIs to deliver client growth, and meeting efficiency targets. The Digital Manager will be self-motivated, and able to manage their and their direct reports’ time effectively. They will be operationally proficient and have advanced knowledge of digital channels (Display, YouTube and Online Video) and how they contribute to business objectives. Reporting of the role The role will report into the Digital Associate Director, with the team being overseen by a Digital Director. 3 best things about the job: The client: the opportunity to work on a market leading brand within the retail sector. The team: a multicultural, talented, award-winning team supporting each other in implementing best-in-class campaigns and has fun along the way. Your development: we’ll support your learning and development ambitions, with opportunities to learn from other teams in the agency. Measures of success – In three months, you would have: Understood the client’s business and growth targets, and how digital channels contributes to this. Proven to be the day-to-day lead for client contacts as well as internal stakeholders Ensured that client objectives and KPI targets are understood and optimised towards every day In six months, you would have: Delivered on short- and long-term projects to develop the digital account and improve performance. Establish a Test & Learn innovation framework. Worked closely with Senior PPC and Paid Social account managers cross market to deliver fully integrated media plans and client brief responses. Challenged inherited ways of working with your own ideas for improvement In 12 months, you would have: Gained a complete understanding of the clients’ business and their needs and can shape digital strategy in line with it, whilst not forgetting industry developments and market changes. Become an extension of the clients’ teams, providing added value for digital channels and beyond. Shown to be proactive, and a real driver who inspires the direct reports and peers alike. Key Responsibilities Digital Planning and Campaign management expertise In-depth digital planning and campaign management expertise Strong direct response campaign experience i.e. working towards a strict cost per conversion target Knows how to create, work to, and forecast accurate media plans, even when targets may change A strong understanding of other media channels and how it works in conjunction Strongly process driven, from budget management to brief responses Collaborate across different markets to deliver digital performance campaigns Strong reporting acumen with the ability to pull reports together and suggest optimisations to further enhance performance Team Leadership Collaborate with the Digital Associate Director on innovative digital strategy, from beta tests to data insights. Oversee the workflow management and training for direct reports. Share learnings and best practice with the wider digital community of 50 across 7 Business Groups. External and Internal Communication Communication lead (such as weekly calls and meetings) with the clients, media partners and internal teams Ability to s…