Digital Director

**Digital Director** **About the role:** Global tech trade association ITI is seeking a Digital Director to lead our digital presence and social strategy at a pivotal moment for the technology industry and the policy debates shaping it. This is a senior individual contributor role ideal for a digitally savvy strategist who is equally comfortable setting direction and rolling up their sleeves to execute — someone who understands the policy landscape, knows how to reach and engage audiences, and brings fresh, forward-thinking ideas about how a tech industry association should show up online. This person will own our digital channels end-to-end and serve as the connective tissue between our public affairs, policy, and advocacy teams. **Your Responsibilities:** *Strategy & Vision* - Develop and drive an integrated digital and social media strategy aligned with the organization's policy priorities, advocacy goals, and member engagement objectives. - Identify emerging platforms, tools, and formats and make smart recommendations about where and how the organization should leverage digital assets. - Establish KPIs, track performance, and translate data into actionable insights and narrative for leadership. *Digital & Content Development and Management* - Own all aspects of the organization's website (itic.org), including content strategy and publishing, SEO and AI search optimization, performance, and vendor/platform management for technical maintenance and upgrades. - Develop and execute a content calendar across owned channels — website and social media (LinkedIn, X/Twitter, and others as relevant) — that reflects the organization's policy agenda and keeps audiences informed and engaged. - Ensure all digital content is accurate and appropriately calibrated for different audiences from policy audiences in the U.S to international stakeholders. *Policy & Stakeholder Fluency* - Work closely with the policy team to translate complex legislative and regulatory issues into compelling, accessible digital content - Build familiarity with key policymakers, Hill staff, agency officials, and global counterparts to inform targeting and engagement strategies. - Support advocacy campaigns with digital amplification strategies that drive awareness and action among relevant audiences. *Innovation & Industry Perspective* - Bring a tech-forward mindset to the role — actively experimenting with new tools, formats, and approaches that reflect the industry we represent. - Champion digital innovation internally, helping the organization model the kind of forward-thinking approach we advocate for externally. **Qualifications:** - At least five years of experience in digital communications, social media strategy, or a related field, with at least a portion of that in a policy, advocacy, government affairs, or association context - Deep fluency in social media platforms and content strategy, with a strong portfolio of work that demonstrates both strategic thinking and hands-on execution - Genuine interest in and working knowledge of technology policy, including familiarity with key policy debates in the United States, EU and other key markets - Experience communicating to sophisticated, policy-oriented audiences - Strong writer and editor with the ability to adapt voice and format across channels and audiences - Comfort operating as a senior individual contributor in a mid-size organization — entrepreneurial, self-directed, and collaborative - Proficiency with digital analytics tools (Google Analytics, native platform insights, etc.) and the ability to use data to inform strategy - Experience with CMS platforms including modern WordPress, email marketing tools, and basic design and video editing tools (Canva, Adobe, or similar) - Demonstrated experience managing an organization's website end-to-end, including content management, technical oversight and vendor coordination - Familiarity with web analytics, site performance tools, and emerging best practices…