Digital Communications Specialist

The primary purpose of this position is to assist TBACU to live out its mission, “To serve our community and build trusted relationships.” A key component of this service is to identify members’ needs and provide appropriate TBACU product solutions, which ultimately helps grow the credit union. To adequately and effectively serve members and TBACU’s staff by providing prompt and accurate financial data and maintaining financial security. The Digital Communications Specialist plays an important role in advancing TBACU’s brand, member engagement, and growth through effective digital communication. This position develops and manages content across key marketing channels, including the website, social media, email, digital advertising, video, online banking/mobile app messaging, and select print materials. The role uses analytics, audience insights, and digital best practices to evaluate performance, identify opportunities, and recommend improvements that strengthen TBACU’s visibility and connection with members and the community. As a digital marketing resource, this position supports the Marketing Director with campaign execution, content strategy, channel optimization, and the continued evolution of TBACU’s digital presence. - Hybrid schedule available, position is not 100% remote, 3 days in office per week required. - This role is not eligible for immigration sponsorship. - Salary Range: $50,000 - $70,000 * * * **ESSENTIAL** **FUNCTIONS** To perform this job successfully, an individual must satisfactorily perform each essential duty. - Ensure TBACU’s digital communications are accurate, consistent, accessible, compliant, and aligned with brand standards across all channels. - Effectively and timely communicate TBACU’s story through various platforms, including but not limited to: - tbacu.com website - TBA Credit Union mobile app and online banking services - TBA Credit Union in-branch digital display - Digital media design - Videography for website and social - Search Engine Marketing (SEM) and Search Engine Optimization (SEO) - Social media management; design, implementation, monitoring - Support the full lifecycle of digital campaigns, including planning, content development, launch coordination, performance tracking, and post-campaign recommendations in partnership with the Marketing Director. - Manage and monitor social media activity and digital engagement, identifying opportunities to improve reach, strengthen connection, respond or escalate as appropriate, and support a consistent brand voice. - Track, analyze, and summarize digital performance metrics, using audience insights and channel data to evaluate effectiveness, tailor messaging, and recommend improvements. - Collaborate with leadership team to increase TBACU’s visibility online. - Maintain and improve digital communication platforms and tools, including website content, digital channel updates, troubleshooting, search visibility, user experience, and recommended enhancements. - Stay current on digital marketing trends, emerging tools, and responsible use of technology to improve efficiency, creativity, and communication effectiveness. - Manage assigned marketing projects by coordinating timelines, deliverables, communication, and follow-through. - Meet established expectations. - Maintain comprehensive knowledge of credit union products and services. - Ability to be bonded. - Ability to clear credit and criminal history check. - Ability to clear security screening for area schools to be onsite with students. - Comply with the U.S Patriot Act and the Credit Union’s Bank Secrecy and OFAC Policies and Procedures. - Comply with the Gramm-Leach-Bliley Act and the Credit Union’s Information Security program, maintaining the privacy and security of information, systems, and locations **DUTIES & RESPONSIBILITIES** The following statements describe the general nature and level of work being performed by the position. They are not intended to be an exhaustive list of al…