Developer Advocate, Growth

About the Job: LaunchDarkly is looking for a Developer Advocate to turn signups into successful teams. Thousands of developers start trials or build on our developer tier every month. Some are engineers at enterprise organizations kicking the tires; most are individual builders we know little about; and too many of them stall before they ever see the payoff. You'll be the human on the other side of that signup: our Growth team identifies and routes high-intent leads, and you turn them into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to everyone else. This motion is new and deliberately test-and-learn: we expect the playbook to evolve as we learn what works. Responsibilities: Activate high-intent signups : follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead. Help first, always : outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy. Build a public voice : create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email Make the payoff obvious : create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs Multiply yourself with AI : build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away. Feed the loop : report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding Hand off cleanly : stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them What Success Looks Like: Every routed high-value lead gets timely, personalized follow-through against an agreed cadence Enterprise trialists move from kicking the tires to real usage, and self-serve accounts adopt products beyond basic flags Attribution shows this motion influencing pipeline and expansion Your outreach gets replies because developers already recognize your work Growth and Product make better targeting, scoring, and onboarding decisions because of your feedback The playbook six months in looks different from the playbook on day one, and you drove the changes Qualifications: A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration Genuine empathy for developers: you're motivated by helping someone solve a real problem Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it Fluent with AI tools: you already build your own workflows and can show them to us Strong communication across formats: writing, video, and live sessions Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them Bonus if you have: Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase An existing audience or content track record (YouTube, LinkedIn, blog) with developer audience Experience working with intent signals, lead scoring, or product analytics Breadth across languages and frameworks, and comfort working across many SDKs Pay: Target pay ranges based on Geographic Zones* for Level 3: Zone 1: San Francisco/Ba…