Deputy Director, Digital Fundraising & Advertising

The SPLC is seeking an innovative Deputy Director of Digital Fundraising who is passionate about social justice! The Deputy Director, Digital Fundraising & Advertising works closely with the Director of Marketing to expand the SPLC’s digital fundraising program, foster cross-channel collaboration, and ensure the success of key digital marketing initiatives. This position manages the day-to-day work of the digital fundraising team, directs agency partners, and leverages innovative digital platforms to drive fundraising success. Who You Are Multifaceted. Demonstrated ability to thrive in a fast-paced, multi-faceted environment, with strong skills in planning, organizing, and managing systems and processes while prioritizing multiple tasks and projects. Versatile. Can navigate the dynamics of managing multiple projects and meeting the various deadlines, while working autonomously and taking initiative. Results-Driven. Experienced in measuring campaign impact with KPIs aligned to organizational goals and uses data-driven insights to refine, shift and adjust strategies and enhance donor engagement. Experienced in designing innovative digital fundraising campaigns, monitoring engagement and participation, and evaluating the effectiveness of strategies and initiatives. People Manager. Experienced people manager with proven success in training, leading, coaching, developing or mentoring staff. Clear communicator of goals and priorities, organizational decisions, policies, and processes in perspective, keeping the SPLC's best interest at the heart of all communications, decisions, and actions. Innovative and Strategic. Ability to be a strategic, forward thinker who actively seeks opportunities, identifies problems, and presents solutions. Schedule tasks and delegate assignments, track the progress and performance of the project along with the efficiency of team members. Mission, Vision & Culture Alignment. Demonstrated awareness for SPLC's mission and vision; and a commitment to ideals of justice, equity, diversity, and inclusion and fostering an anti-racist work culture and antiracist principles and learning. What You'll Do Oversee the annual digital fundraising budget including setting revenue targets and expenses for all digital channels. Design and lead innovative digital marketing and fundraising strategies that grow our email and SMS list, increase supporter acquisition, drive monthly donor growth and boost retention. Develop and manage the advocacy email program, ensuring it mobilizes community members and supporters, drives impact and achieves fundraising outcomes. Oversee a rapid response digital fundraising program that allows SPLC to quickly respond to breaking news and urgent moments to raise funds and engage supporters. Manage a team and provide mentoring and coaching to support the work; hire, train, and monitor staff performance and development goals, assign duties, and conduct performance reviews. Analyze digital marketing campaigns, providing actionable insights and optimizing strategies to improve performance across channels. Develop and manage the implementation of a robust digital testing plan; create and execute testing strategies across email and SMS campaigns, donation forms, digital ads, and landing pages to optimize performance, ensure continuous growth, and improve user experience through data-driven insights. Partner with the director of marketing to craft integrated marketing strategies and ensure the effective execution of campaigns that align with the SPLC's mission and goals; collaborate with the director of development systems to enhance platform integrations, streamline workflows, and troubleshoot technical issues. Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification. Minimum Qualifications We are committed to equitable hiring practices; therefore, you must meet the minimum qualifications to be considered for the role. Minimum seven…