Demand Planner, North America Retail

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. Role Summary We are seeking a Demand Planner – North America Retail to support the regional demand and inventory strategy for Ōura’s North America retail business across key partners including Best Buy, Amazon, Target, Costco, Canada, and other strategic accounts. In this individual contributor role, you will own core forecasting, replenishment planning, and inventory analysis for North America retail. You will translate point-of-sale, inventory, promotional, and commercial signals into clear demand plans and actionable recommendations. You will partner closely with Retail, GTM, Supply Planning, Finance, and Product to improve forecast quality, support launches and promotions, and help maintain healthy in-channel inventory. This role is ideal for someone who is strong in detail, comfortable working across large and imperfect data sets, and excited to help build more scalable planning processes as Ōura’s retail business continues to grow. What You Will Do: North America Retail Forecasting & Planning Build and maintain weekly, monthly, and quarterly sell-through and sell-in forecasts for North America retail partners. Translate retailer POS, inventory positions, historical trends, seasonality, promotional plans, and new product introductions into demand assumptions and forecast updates. Support the monthly consensus planning process by preparing inputs, highlighting key changes, and identifying risks and opportunities. Maintain a clear view of baseline demand, upside, downside, and key forecast drivers across retail accounts. Help develop and refine planning logic, assumptions, and planning cadences for retail accounts as the business scales. Inventory Management & Replenishment Support Monitor retail inventory health using on-hand inventory, on-order inventory, weeks-of-supply, and forward-looking demand. Recommend sell-in and replenishment plans that balance revenue goals, service levels, and inventory health. Identify risk areas such as low stock, excess inventory, phase-in and phase-out transitions, and launch constraints, and escalate issues with clear recommendations. Support allocation decisions during constrained supply periods by quantifying demand, inventory risk, and business impact. Partner with Supply Planning and Retail teams to improve in-stock position and reduce avoidable lost sales. Launches, Promotions & Cross-Functional Execution Partner with Retail, GTM, Product, and Supply Planning on promotional events, assortment changes, and new retailer, product, or door launches. Convert commercial plans into forecast assumptions and planning scenarios. Support new product launch planning and lifecycle transitions by helping track assumptions, timing, and ramp expectations. Contribute to end-of-life planning by helping assess inventory exposure, markdown risk, and timing shifts. Reporting, Analytics & Continuous Improvement Own recurring retail demand planning analyses and reporting, including forecast versus actuals, trend views, and inventory health metrics. Analyze weekly and monthly performance to explain what happened, why it happened, and what should change in the next plan. Maintain a transparent audit trail of forecast changes and their impact to units, revenue, and inventory. Build and improve tools and reporting in Google Sheets, Tableau, or similar pl…