Demand Generation Senior Manager, Enterprise Growth

**Who We Are** At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting! Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust. Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning. Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all. By focusing on DEI, we are working towards our mission of *connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025*. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”" OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. **The Opportunity:** **This is a hybrid role and requires presence in our Denver Office twice a week (Local Candidates Only).** This role plays a critical role in shaping and scaling OrthoFi’s enterprise growth strategy. They are responsible for building and executing integrated demand generation programs that accelerate pipeline growth, strengthen OrthoFi’s position within the OSO and DSO market, and create meaningful engagement with enterprise buying teams. Reporting to the VP of Marketing, this person will serve as the marketing lead for enterprise growth, helping define and scale OrthoFi’s approach to enterprise audiences through account-based marketing, strategic campaigns, audience insights, and close partnership with Sales. They will work closely with Marketing, Sales, Customer Success, Product, and Executive Leadership to create repeatable growth strategies that drive measurable business outcomes. This role will own: **What You Will Do:** **Enterprise Pipeline Ownership** - Own marketing-sourced and marketing-influenced pipeline targets across OSO and DSO segments - Develop and execute quarterly pipeline generation plans aligned to enterprise revenue goals and sales priorities - Partner with Sales leadership to define account coverage strategies, target account lists, pipeline objectives, and opportunity creation goals - Monitor pipeline performance across the full funnel - Identify pipeline gaps, performance trends, and growth opportunities, proactively recommending and implementing strategies to improve results - Drive accountability for enterprise marketing performance through regular pipeline reviews and executive reporting - Collaborate with Sales Ops to ensure accurate attribution, reporting, lead management, and visibility into OSO and DSO marketing impact - Continuously optimize programs and investments to improve pipeline efficiency, account penetration, and return on marketing investmen…