Demand Generation Marketing

About SugarAI SugarAI is redefining CRM for the age of AI. We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next. More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference. Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done. If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you. Where You Fit In: As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession is net-new: opening doors that are closed, winning buyers who don’t know us yet, and building the programs that keep that motion repeatable and scalable. You will own AMERS execution of new logo demand programs, sales plays, and influence-based go-to-market motions—operating within a globally aligned demand strategy while making fast, independent decisions in the field. This is not a coordinator role. You will take strategic direction and run, building programs with accountability for pipeline and market presence outcomes. You will manage content syndication, dark funnel engagement, industry trade association strategy, and nurture programs while coordinating tightly with Sales, BDRs, Product Marketing, and MOPs. You will also support product launches with a new-logo lens—positioning new offerings for buyers who have never considered Sugar before. This role reports to the Sr. Director of AMERS Marketing and is designed for someone who can grow into broader leadership scope and step up as the team scales. You’re the person who doesn’t wait for direction—you take strategy and run. You’ve been in a matrixed organization before and know how to move fast without stepping on toes. You’re hungry for pipeline, fluent in modern demand motions, and deeply comfortable in the ambiguity that comes with a scaling, integrating company. **This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 2 days per week.**