Demand Generation Manager

Demand Generation Manager, TelmarHelixa US, Eastern Time Zone preferred, Remote TelmarHelixa: Where AI Meets Audience Insight and Media Planning Intelligence At TelmarHelixa, we don’t just analyze data—we unlock the potential behind it. We're the fusion of Telmar, a pioneer in global insights and media planning, and Helixa, a cutting-edge AI platform that turns billions of digital signals into real, actionable audience intelligence. We empower brands, agencies, and media platforms globally to discover, understand, and reach the people who matter most—through an integrated platform that combines traditional research, psychographics, social behavior, and media strategy. Why Work With Us? 🔍 Tech with Purpose: AI and next-gen data tools to uncover deep audience insights that fuels analysis, research and planning globally. 🌐 Global Impact: Influence marketing and media decisions for world-renowned brands and media agencies. 🧠 Smart, Driven Team: Work alongside thinkers, builders, and data storytellers who are redefining what data intelligence looks like. ⚡ Fast-Paced Innovation: We're agile, future-focused, and constantly evolving—just like the audiences we analyze. The Role We’re looking for a data-driven marketer with an AI-forward skillset who's energized by ownership and focused on outcomes over vanity metrics. Executing on a strategy set by our fractional CMO, you’ll bring the campaigns to life, run the channels, and own the data on what to scale and what to refine. You’ll partner closely with our Global Product Marketing Manager to make sure the right message reaches the right audience through the right channel. You'll also work closely with sales leadership, staying aligned on pipeline priorities and making sure your leads translate into real opportunities. What You'll Do - Generate qualified leads and pipeline for the US/UK sales team through a demand generation program anchored on paid search, email marketing and ABM, with paid social, events and other channels tested and scaled when they produce. - Run marketing campaigns across four key verticals: media agencies, creative agencies, media owners and brands, working closely with Product Marketing to ensure every ad, email or landing page conveys the right message to the right audience, and with our in-house designer to ensure they look sharp and perform. - Own marketing technology and attribution inside a Salesforce and HubSpot stack. You’ll track spend and campaigns, keeping attribution intact across systems and reporting results against targets so we know where to spend next. - Use AI to move faster across campaign experimentation, content production and copy iteration. We'd love for you to be leading here rather than following. - Work with contractors as needed to keep every campaign performing, and know when to bring work in-house. What Success Looks Like (first 6 months) - First 6-12 months: A repeatable demand gen motion producing predictable, sales-accepted pipeline primarily for the US and UK teams (other markets as needed). - First 3-6 months: Paid search scaled against proven ROAS, with a clear read on which secondary channels earn more budget - First 3 months: Email marketing campaigns converting qualified leads already in our database into mature opportunities What You Bring (Required) - 3-5+ years in a B2B marketing role. Advertising, media or martech industry experience strongly preferred. - Hands-on depth with HubSpot marketing automation across its product suite. Not just "familiar with" — you've built workflows, lead scoring, attribution reporting. - Working command of Salesforce, including how it syncs with HubSpot. - Demonstrable paid search experience; track record of managing spend to ROAS (working with contractors to execute campaigns is fine, but we would like someone who knows how to manage paid spend and allocate resources). - Fluency using AI tools to increase output and quality, and the ability to show us how. - Sharp instincts for what conve…