Demand Generation Manager - Mid-Market Banking

Alloy is where you belong! Alloy is the AI-powered identity and fraud prevention platform that accelerates onboarding, stops fraud, and scales compliance across the customer lifecycle so financial organizations can grow without limits. More than 900 of the world's leading financial institutions and fintechs trust Alloy for smarter risk management that drives growth. Through our values: Be Bold, Go Fast, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we’ve been continuously recognized and named one of Inc.Magazine’s Best Workplaces , Forbes America’s Best Startup Employers , Best Fintech to Work for by American Banker , year after year. Check out our investors and read more about us here . About the team We're looking for a hands-on demand generation manager to own campaign execution in support of Alloy's mid-market banking segment and partner marketing motion. This role sits at the intersection of campaign execution and partner activation, building and running the programs that generate pipeline from mid-market banks and credit unions, while also coordinating the marketing engine behind Alloy's growing partner ecosystem. You'll work closely with AEs, Partner Managers, and the broader marketing team to make sure every event, webinar, and campaign has strong follow-through from first touch to pipeline. Reporting directly to the Senior Director, Demand Generation, this role also carries a dotted-line relationship with the Principal Partner Marketer, giving you close alignment to both the campaign strategy driving mid-market growth and the partner program priorities shaping Alloy's ecosystem motion. This is a high-execution role for someone who is organized, action-oriented, and eager to develop deep channel expertise within a team that's building scalable, repeatable campaign systems aligned to each of Alloy's key segments. Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite three days a week. What you'll be doing Execute Campaigns Across the Mid-Market Partner Ecosystem Work closely with the Principal Partner Marketer to develop a campaign plan that is aligned to partner priorities, joint pipeline goals, and co-marketing commitments Market with: execute multi-channel campaigns with partners that highlight Alloy's integrated value proposition Market to: run demand programs targeting specific cohorts of partner clients and prospects Coordinate pre- and post-event logistics for partner conferences, co-hosted webinars, and field events — including outreach, follow-up campaigns, and lead handoff to Sales and Partner Managers Enable AEs with campaign briefs and outbound materials for seamless handoffs in campaign execution Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup Build Repeatable Demand Programs Design and execute segmented nurture programs based on persona, funnel stage, partner relationship, and engagement signals Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy Test and iterate on messaging, audiences, and offers — bringing learnings back to the broader team and contributing to repeatable playbooks that scale across segments Monitor Performance & Optimize Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps Monitor campaign performance from lead through to opportunity for mid-market programs Identify gaps in conversion and engagement and surface recommendations to the team Use performance data to continuously improve execution quality and efficiency Who we’re looking for 3–5 years of experience in B2B SaaS demand generation, campaign management, or growth marketing Experience executing multi-channel campaigns — you've run programs across email, paid, webinars, and/or events and can spea…