Demand Generation Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in the United States.** This role offers the opportunity to drive measurable growth by building and scaling demand generation strategies that directly impact revenue and pipeline performance. You will own full-funnel marketing programs across multiple channels, transforming audience insights into campaigns that attract, nurture, and convert prospects. The position combines strategic planning, marketing operations, analytics, and hands-on execution within an enterprise technology environment. You will collaborate closely with sales, marketing operations, content, and creative teams to create targeted programs aligned with business objectives. Using data-driven insights and automation platforms, you will optimize campaigns, improve conversion rates, and maximize marketing impact. This is an ideal opportunity for a B2B marketing professional who enjoys experimentation, performance optimization, and building scalable growth engines. ### Accountabilities: As the Demand Generation Manager, you will own and scale multi-channel demand generation initiatives designed to increase awareness, generate qualified leads, and contribute directly to business growth. You will manage the complete marketing funnel, optimize campaign performance, and ensure marketing activities are measurable and aligned with revenue goals. - Develop, execute, and optimize multi-channel demand generation programs across email, paid media, webinars, events, content syndication, and account-based marketing initiatives. - Manage the full marketing funnel from awareness generation through MQL-to-SQL conversion, ensuring lead quality, volume, and velocity. - Build and execute ABM strategies targeting enterprise accounts across priority industries and geographic markets. - Partner with sales leadership to define ideal customer profiles, account segmentation, and pipeline coverage strategies. - Own marketing automation activities, including campaign execution, lead scoring, segmentation, nurture workflows, and lifecycle programs. - Maintain data quality, lead routing processes, and campaign tracking across marketing automation and CRM platforms. - Develop attribution models, tracking frameworks, and reporting processes to measure campaign effectiveness. - Create dashboards and performance reports covering pipeline contribution, lead conversion, acquisition costs, and marketing ROI. - Use analytics to identify optimization opportunities and make proactive decisions to improve campaign performance. - Collaborate with content, creative, sales, and partner marketing teams to deliver the right messaging and assets throughout the buyer journey. - Manage relationships with external vendors and paid media partners to improve performance across digital channels. - Support continuous improvement of demand generation processes, tools, and strategies. **Requirements:** The ideal candidate is a data-driven B2B marketing professional with experience building demand generation programs that deliver measurable business results. You should have strong marketing operations expertise, analytical capabilities, and the ability to collaborate across teams to drive revenue impact. - 5+ years of experience in B2B demand generation, growth marketing, or similar marketing roles. - Experience working within enterprise technology, SaaS, IT services, or related industries is preferred. - Proven track record of creating demand generation programs that generate measurable pipeline, not only lead volume. - Hands-on experience with enterprise marketing automation platforms such as Pardot, HubSpot, Marketo, Eloqua, or equivalent. - Strong proficiency with Salesforce CRM for campaign tracking, lead management, reporting, and pipeline analysis. - Experience building and optimizing ABM programs targeting enterprise customers. - Strong analytical…