Demand Generation Manager

Join Hire Hangar and work with fast-growing global companies while building a long-term career. **Job Title** Demand Generation Manager **Location** Remote **Time Zone** US Time Zones (EST–PST) **Role Overview** We are seeking a results-driven Demand Generation Manager to own and scale multi-channel programs that drive qualified pipeline and revenue growth. This role will plan, execute, and optimize integrated campaigns across digital, content, *email*, events, and paid media, working closely with *Marketing*, *Sales*, and RevOps to ensure measurable impact. The ideal candidate is analytical, creative, and experienced in building repeatable demand engines for *B2B* audiences. **Key Responsibilities** - Develop and execute integrated demand generation strategies aligned to revenue goals and target personas - Own end-to-end campaign planning, execution, and *optimization* across paid search, paid social, *email*, content syndication, webinars, and events - Partner with Content and *Product* *Marketing* to translate value propositions into high-performing campaigns - Collaborate with *Sales* and RevOps to define ICPs, manage lead lifecycle, and improve MQL-to-*SQL* conversion - Build and manage campaign calendars, budgets, and forecasts - Analyze performance using funnel metrics (CAC, CPL, MQL, *SQL*, pipeline, ROI) and deliver actionable insights - Run experimentation and A/B testing to continuously improve messaging, channels, and conversion rates - Manage external vendors and agencies as needed - Ensure data integrity and consistent attribution across systems **Required Qualifications** - Experience with *B2B* demand generation or growth *marketing* experience, preferably in *SaaS* or technology companies - Proven track record of driving measurable pipeline and revenue through multi-channel demand programs - Strong hands-on experience with *marketing* *automation* and *CRM* platforms (e.g., *HubSpot* or Marketo with *Salesforce*) - Solid analytical skills with the ability to interpret data, build reports, and make data-driven decisions - Excellent project management and *cross-functional* collaboration skills - **Non-negotiable:** Prior experience working fully remote, fluency with remote collaboration tools (such as Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered. **Preferred Qualifications** - Experience scaling demand generation in high-growth or Series B+ environments - Familiarity with account-based *marketing* (ABM) strategies and tools - Experience managing paid media budgets and external agencies - Exposure to international demand generation campaigns - Advanced attribution modeling or RevOps partnership experience **Tools & Technology** - *Marketing* *Automation*: *HubSpot*, Marketo, Pardot (or similar) - *CRM*: *Salesforce* - Paid Media & Analytics: Google Ads, LinkedIn Ads, Google Analytics, Looker/Tableau - *Email* & Experimentation: *HubSpot*, Marketo, Optimizely (or similar) - Collaboration & Project Management: Slack, Zoom, Google Workspace, Asana, *Notion* - Data & Attribution: Bizible, *HubSpot* Attribution, or comparable tools We connect top talent with vetted employers, competitive pay, and real growth opportunities.