Demand Generation Manager,Asia

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the Team and Role Demand generation in ANZ and Southeast Asia isn't a smaller version of the US playbook - it's its own game. Different buying behaviours, different channel mixes, different languages, and a region that spans everything from mature enterprise markets to fast-growing SMB ecosystems. We're looking for a Demand Generation Manager who's energised by that complexity, not intimidated by it. You'll own integrated campaign execution across the full funnel - SMB through enterprise - for Southeast Asia, working closely with our Head of Demand Generation APAC, to adapt global and regional campaign strategy for local relevance - and to flag when local reality means we should do something different altogether. You'll partner with Brand & Content, Creative Services, Field, BDR, Sales and Partnerships to make sure campaigns don't just run, but actually move pipeline in-region. This is an individual contributor role. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could. Supervisory Responsibilities: None. How You'll Make a Difference Plan and execute integrated demand generation campaigns across Southeast Asia, spanning paid, organic, lifecycle, field and ABM Localise and adapt global campaign frameworks for regional relevance - language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that Partner with BDR, Sales, field, Partner Marketing and shared services team - Brand & Content, Creative Services, Lifecycle, Product Marketing - to align campaign timing and messaging with regional pipeline goals and account priorities Work with Brand & Content and Product Marketing to identify where existing assets translate well regionally and where new, locally relevant content is needed Manage campaign calendars, budgets, and vendor relationships across multiple markets and timezones Track and report campaign performance by market and channel, with a clear point of view on what's working, what isn't, and why Build and maintain a regional measurement view in partnership with Marketing Analytics, so decisions are grounded in data rather than assumption Bring forward recommendations on where regional investment should shift based on results Establish success criteria that inform resource planning, campaign flighting, and prioritisation across multiple stakeholders Represent Southeast Asia's needs and constraints in global campaign planning, so strategy isn't built only from a US, EMEA or ANZ lens Other related duties as assigned Who You Are 5+ years in demand generation, integrated campaigns, or performance marketing, ideally with experience across Southeast Asia markets Comfortable owning campaigns end-to-end, from planning through execution to reporting, without a large supporting team Comfortable self-serving in a lean-resource environment - from copywriting, basic design, case study interviews, to event execution - are part of the job here, not someone else's Experience managing media budgets - with or without agencies - across multiple markets in Asia, with a clear read on where spend is and isn't working Working knowledge of the channels and platforms relevant to APAC (regional media partners, local search and social nuances, established martech stack) Able to read data and turn it into a recommendation, not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred Ability to…