Data Analytics Specialist (Web Analytics & Conversion Optimization)

Learntastic · Remote

RemoteFull-timeMarketing & MediaMid Level$68,000–$92,000/yr

About the Data Analytic Specialist role

Data Analytic Specialist positions focus on delivering results in their domain. This page aggregates open Data Analytic Specialist roles and what employers typically expect.

At LearnTastic, data is at the heart of every strategic decision. As a **Data Analytics Specialist (Web Analytics & Conversion Optimization)**, you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact. ## **Key Responsibilities** - Analyze website performance and user behavior using Google Analytics 4 (GA4) and Google Tag Manager (GTM). - Monitor key performance indicators (KPIs), conversion funnels, and user journeys to identify optimization opportunities. - Develop dashboards and performance reports using Looker Studio, Power BI, or similar visualization tools. - Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve user engagement and conversions. - Implement, validate, and maintain event tracking and conversion tracking to ensure data accuracy. - Partner with Marketing, Product, and Web Development teams to provide data-driven recommendations. - Present analytical findings and strategic insights to support business and marketing objectives. ## **Required Skills:** - Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM). - Proficiency in Looker Studio, Power BI, or Tableau for dashboard creation and data visualization. - Strong knowledge of SQL, Microsoft Excel, and website performance analysis. - Hands-on experience with Conversion Rate Optimization (CRO), A/B testing, and user behavior analysis. - Experience implementing and managing event tracking, conversion tracking, and analytics frameworks. - Solid understanding of website analytics, customer journey analysis, and conversion funnel optimization. - Excellent analytical, problem-solving, and communication skills with the ability to present actionable insights. - Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field. ## **Location** - Remote ## **Employment Type** - Full-time

Salary estimate

$68,000 – $92,000/yr

Provided by the employer.

Skills for this role

SQLExcelTableauPower BiLookerCommunication

Resume tips for Data Analytic Specialist applicants

Lead with measurable achievements relevant to Data Analytic Specialist (numbers, scope, impact).
Mirror the exact keywords from the Data Analytic Specialist posting so applicant tracking systems rank you higher.
List the specific tools and skills the role names (e.g. Python, Looker, Snowflake, Leadership).
Keep it to one page for early-career, two pages for senior Data Analytic Specialist candidates.