Data Analyst, Advertising Insights & Strategy

**Location: Remote US, NYC preferred (Eastern or Central time zone)** **About MediaRadar** [MediaRadar](https://mediaradar.com/), now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. **Role Overview** The Data Analyst, Advertising Insights & Strategy is an entry-level role built for someone early in their career who wants to grow into a client-facing analyst. You'll support our custom analytics engagements, including our work for major enterprise accounts, by pulling and organizing enriched competitive advertising data, surfacing creative assets, and building the first pass of analysis that our client-facing analysts use to shape their recommendations. This role is horizontal across the business, meaning you'll support multiple accounts and projects rather than a single client, and it's designed to build the skills needed to grow into a more senior, client-facing analyst role over time. **Responsibilities** **Data Analysis & Reporting Support (≈60%)** - Data Retrieval: Pull enriched competitive advertising datasets (spend, placement, and creative data) from MediaRadar's internal tools for assigned accounts and projects. - Share-of-Spend Analysis: Analyze share-of-spend activity across a brand and its competitors to identify which advertisers are gaining or losing ground. - Creative Surfacing: Run scripts and use internal tools to surface top-contributing creative assets tied to spend activity, rather than locating them manually. - Early Hypothesis Development: Extract metadata and themes from creative and spend data to build an early, data-backed hypothesis (e.g., “advertisers are leaning into rewards messaging this quarter”) that senior analysts can validate and build into a client-ready story. - Quality Assurance: Check data for anomalies or inconsistencies before handing off analysis to the client-facing analyst team. **Cross-Account Support & Growth (≈40%)** - Multi-Account Support: Provide analytical support across several accounts and projects rather than a single dedicated client, gaining broad exposure to different verticals and use cases. - Frontline Analyst Team Support: Serve as the supporting analyst behind our client-facing team, handling the groundwork so senior analysts can focus on client strategy and delivery. - AI-Forward Tooling: Use AI tools, including Claude, as part of your daily workflow to speed up data pulls, first-pass analysis, and reporting — while learning when to rely on it and when to apply your own judgment. - Skill Building: Learn MediaRadar's data taxonomy, internal tools, and analytical methodology with the goal of progressing toward a client-facing analyst role. - Team Collaboration: Work closely with the analyst and project management team to understand project goals and deliver work on time. **Qualifications** - Education: Bachelor's degree in Business Analytics, Marketing, Communications, Media, Data Science, or a related field (recent graduates encouraged to apply). - Experience: 0–1 years of professional experience; relevant internships, coursework, or project experience in analytics, marketing, or media are a plus. No prior advertising industry experience required. - Technical Curiosity: Comfortable working with data and spreadsheets (Excel/Google Sheets); interest in or exposure to data visualization tools (e.g., Tableau) is a plus. - AI Fluency: Genuine interest in using AI tools like Claude to work more efficiently, paired with the judgment to know when to double-check its output. - Communication…