D2C Brand Manager

**About the Company** Maison Apothecare is a direct-to-consumer skincare brand founded in 2012, built on homeopathic and botanical formulations focused on skin longevity. The brand has a loyal base of roughly 25,000 customers and a focused 30-SKU collection. It is intentionally D2C-only — the founder previously grew a separate retail brand and wants to avoid the cost and complexity of retail partnerships this time around. Maison Apothecare has taken a backseat to that other brand in recent years, and the founder is now refocused on growing it significantly using the customer base and channels already in place. **About the Role** The founder has been the strategist, marketer, and operator behind this brand from day one, and is now looking for someone who can genuinely step into that role — not assist with it. This person will be the single point of ownership for turning the brand's existing 25,000-customer base into significantly higher revenue, with real authority to set direction and real accountability for the results. It is a senior, entrepreneurial seat, not an entry point into D2C. **The Scope, at a Glance** • Strategy & Customer Insight — owning a deep, ongoing analysis of the Shopify store (customers, order frequency, top products, seasonality) and turning it into a clear growth plan • Team Leadership — directing and unifying the work of an in-house content creator, a newsletter specialist, and a soon-to-be-hired SEO/Google Ads specialist, so all three are working from one consistent strategy • Customer Experience — owning day-to-day customer service (~5 emails/day) and review engagement on the Judge.me app, maintaining the personal customer connection that has driven the brand's success to date • Inventory & Forecasting — using Shopify's AI tools to monitor stock and forecast production needs across the 30-SKU collection • Reporting & Accountability — providing clear, goal-oriented updates to the founder and owning measurable progress against revenue targets **What We're Looking For** • A proven, hands-on track record growing a D2C brand through website, social, and email/newsletter channels — this is not a role for transferable skills only • Comfortable being directly accountable for revenue growth, not just activity — the budget for this role is a real stretch for the business today, and the founder needs confidence this person can earn it back • An entrepreneurial, independent problem-solver who can work through most challenges before needing input • Senior enough to direct other contributors without heavy oversight from the founder • Genuine enthusiasm for customer connection and brand-building — not just task execution • Clear, proactive communicator who can report on goals, progress, and results • Comfortable balancing big-picture strategy with hands-on daily execution in the same day **Why This Role** This is a rare opportunity to take full ownership of a brand with an established, loyal customer base and clear room to grow — not a narrow lane within someone else's strategy. The founder has done this work herself and knows exactly what's needed; she's looking for a true partner with the seniority to make real decisions and the drive to be measured on real results. **Why Join Assist World?** 100% REMOTE $50 birthday bonus $200 testimonial bonus $500 entry monthly raffle NO TRACKER. NO PROBLEM!