Customer Marketing Manager

At Poka, we’re transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements. We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally. At Poka, we're transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements. We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. And as part of the IFS family, our global reach and impact continue to grow. The best customer stories are earned. If you've built an advocacy program from real relationships, not reference requests fired off when Sales needs a logo, this role was built for you. About the role The Customer Marketing Manager owns how Poka's customers show up in the market: through case studies, advisory boards, user groups, and the kind of relationships that make a customer pick up the phone when we ask. You'll work closely with Customer Success, Sales, and Product to build an advocacy engine that keeps pace with our growth and gives the field the proof points it needs to close deals. This is not a content coordination role. The right person is comfortable in a boardroom with a VP of Operations, knows how to ask a plant manager for a reference without making it feel like a favour, and understands that the relationship with a customer executive is the asset. The case study is just a byproduct. What you'll be doing Build and maintain a pipeline of customer advocates, references, case study subjects, speaker candidates, and site tour hosts, with a focus on cultivating relationships with executives who can speak to business outcomes, not just product features. Own the Customer Advisory Board end to end: agenda design, participant selection, pre- and post-session follow-through, and turning what you hear into something actionable for Product and Marketing. Run regional user groups and virtual roundtables that manufacturing leaders actually want to attend. Not webinars with a different name, sessions where peers trade real problems and real fixes. Develop customer stories across formats: written case studies, short-form video, ROI narratives, and customer-authored content for events and thought leadership programs. Build out the customer events calendar, including Poka-hosted sessions, customer tracks at industry events like IFS Unleashed, and onsite visits that double as storytelling opportunities. Partner with Campaign and Content teams to make sure customer proof points land where they matter, ads, nurture flows, sales decks, web pages, instead of sitting in a shared drive. Track what's working: reference velocity, case study pipeline health, CAB participation, and community engagement. Bring those numbers to team planning with clear read-outs. Carry the customer's perspective back into Marketing, flagging when messaging doesn't match what customers actually say, and pushing for the language that does. What you bring 4–6 years in customer marketing, community management, customer success, or B2B field marketing, including time in enterprise SaaS or industrial technology. You've built an advocacy program, not just contributed to one. You…