Customer Lifecycle Marketing Manager

About PubNub At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure. PubNub powers the world's most engaging real-time experiences—including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects. About the Role At PubNub, customer growth is a key part of our go-to-market strategy. As our Customer Lifecycle Marketing Manager, you'll own the marketing programs that help customers adopt more of our platform, realize greater value, expand their usage, and stay engaged throughout their journey. You'll lead lifecycle marketing initiatives focused on customer health, expansion, and churn prevention, working closely with Customer Success and Account Managers. Success in this role means improving Net Revenue Retention (NRR), reducing preventable customer losses, and creating a steady stream of expansion opportunities from our existing customer base. If you enjoy turning customer usage data into relevant, well-timed marketing programs and want ownership of a metric the whole company watches, this is a high-impact opportunity with significant ownership and room to grow. Key Responsibilities Build customer lifecycle and nurture programs distinct from prospect marketing. Design platform expansion campaigns based on onboarding use cases and unused features. Partner with Go-to-Market Engineering (GTME) on customer health scoring and expansion signal detection. Create ROI reports and value summaries as easy, one-click artifacts Account Managers can use in-deal. Run multi-team penetration plays within existing enterprise accounts. Build win-back and re-engagement campaigns for quiet or at-risk customers. Analyze why customers leave and turn insights into retention plays. Partner closely with Customer Success and Account Managers on retention initiatives. About You Minimum Requirements 3+ years in lifecycle, customer, or retention marketing in B2B SaaS. Strong familiarity with connecting to developer-focused audiences. Data-driven approach to segmentation, timing, and measurement. Hands-on experience with CRM and marketing automation. Collaborative and cross-functional, especially with Customer Success and Sales. Nice to Have Skills Experience with product usage data or product-led growth signals. Background in expansion and NRR-focused programs. Familiarity with developer or technical customer bases. Why Join PubNub At PubNub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world. As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers. We offer a B2B engagement with monthly compensation ranging from PLN 12,000 to PLN 18,000, along with benefits that support your success and well-being, where applicable. Ready to Drive Customer Growth? If you're excited about building lifecycle marketing programs that strengthen customer relationships, improve retention, and create new opportunities for growth, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology. Information Accuracy Note Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.