Cultural Engagement Director

### **Company Overview:** Function is how you manage your lifelong health. The mission is to empower 8 billion people to live 100 healthy years. We've created a new category in health. Named a TIME100 Most Influential Company. Raised $350M from investors ranging from a16z to Kevin Hart. We started with lab testing three years ago and are quickly building a full-stack health system. Function now reaches over a million people owning their health in a new way — far beyond biohackers and health nuts. It's popular coast to coast, across a wide range of incomes. Function is $1 a day, for what could otherwise cost thousands and be accessible only to a select few. We're growing our team very selectively. World-class talent only. You must be driven by the mission to materially impact how people live globally. The right person has a bias toward action and a growth mindset. There's no time to waste, and hard work is required. The reward is career-defining purpose and upside. ### **Role:** Social media is the fabric of culture. And it's the frontier of our GTM at Function. It's about attention, but also trust: make people feel something, and know they must have Function for themselves and their loved ones. This role will own that surface end-to-end — social channels, creator and talent relationships, and influencer programs across both organic and paid. This is one of the most visible and consequential roles at Function. It directly shapes how the world sees us, who advocates for us, and how we grow. You'll lead a small team spanning social, content, talent, and creator partnerships. You can take a single story and tell it in countless compelling ways. You read culture the way a strategist does and execute the way an operator does. You understand not just what's trending but why, and you use that behavioral intelligence to make decisions that are defensible and ahead of the curve. You know when to show up in a cultural moment and when to create one. You build creator and talent relationships that are genuine, strategic, and efficient. You know the difference between influence and noise. If you've scaled a social presence and a creator program in the same role, and you can point to the cultural reads behind both, keep reading. ### **What You’ll Own:** #### **Social Strategy and Execution at Scale** - Full ownership of multi-channel social growth. - Drive step-changes in reach, engagement, and cultural relevance. Incremental is not the goal. - Build and execute an always-on, performance-driven social strategy that keeps the brand sacred while enabling experimentation. - Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook. - Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware. Walk the walk. - Set the creative bar with exceptional taste and cultural judgment. Be original in formats and moments, not reactive to what's already saturated. #### **Talent, Creator & Influencer Relationships** - Own the full talent and creator strategy across organic and paid — from identification and vetting through ongoing management and performance. - Build and maintain a creator ecosystem that reflects Function's brand values and reaches the audiences we want to grow into: early adopters, mainstream health consumers, and cultural tastemakers. - Partner with growth and performance teams so influencer programs drive measurable acquisition outcomes, not just reach. - Evaluate partnership fit through a cultural lens: does this person reflect where health culture is heading, or where it's been? - Negotiate and manage talent relationships with rigor, from micro-creators to high-profile partners. Build the infrastructure to do it at scale. #### **Cultural Intelligence & Trend Leadership** - Obsess over where culture is heading in 12 to 24 months. - Decode the behavioral "why" behind audience actions: what they engage with, who t…