CRO Specialist

## Location: Latin America,None,None **We’re Hiring: CRO Specialist** Based in Latin America | Full-Time | Remote **About Us** **Axis Reach** is the performance marketing division of **AxisKey** (formerly Industry FinTech), focused on helping businesses grow through paid media, digital marketing, and data-driven strategies. AxisKey is transforming the world of private capital markets through technology, automation, and operational excellence. Headquartered in Miami with a global team, we're scaling quickly and expanding our Marketing team in Latin America. We're a fast-paced, collaborative team that values innovation, continuous improvement, and measurable results. If you're passionate about performance marketing and excited to make a direct impact on business growth, we'd love to meet you! **The Axis Way:** At AxisKey, our culture isn't just something we talk about; it's how we work every day. We call it The Axis Way, and it guides how we collaborate, make decisions, and support one another. **Our Why** We exist to empower the entrepreneurial spirit by expanding access to the capital that fuels it. **Our Values** - Trust Above All - Builder Mindset - Own the Outcome - Raise the Bar - Feel Safe to Explore - Collective Strength If you're excited by our purpose and see yourself living these values every day, we'd love to meet you! **The Role** We're hiring a **CRO Specialist** to own the end-to-end optimization of our landing pages and conversion funnels. This is a hands-on role for someone who combines conversion strategy, technical implementation, AI-assisted workflows, analytics, and experimentation to continuously improve conversion performance. You'll build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients, while owning the technical setup behind them-including domains, integrations, analytics, and testing infrastructure. You'll work closely with Marketing, Design, and Development to create high-performing digital experiences that directly impact business growth. **What You'll Do** - Own the end-to-end landing page optimization process, from first draft to measurable conversion improvements. - Build, publish, maintain, and optimize landing pages for AxisKey and, potentially, Axis Reach clients. - Manage landing page domains, subdomains, DNS configuration, SSL certificates, redirects, and website deployments. - Configure and maintain integrations between landing pages, CRM platforms, analytics tools, and marketing automation systems. - Plan, execute, and analyze A/B and multivariate tests across page layouts, messaging, offers, forms, and calls-to-action. - Use analytics, heatmaps, session recordings, and funnel data to identify optimization opportunities and prioritize improvements. - Own the reporting cadence for conversion performance, experimentation results, and testing roadmaps. - Leverage AI tools and large language models (such as ChatGPT, Claude, Gemini, or Cursor) to accelerate copywriting, research, experimentation, analysis, and workflow optimization. - Recommend improvements to landing page structure, UX, messaging, and conversion strategy-not just execute predefined requirements. - Continuously identify new optimization opportunities and proactively drive initiatives that improve conversion performance. - Collaborate with Marketing, Design, and Development teams to rapidly launch, measure, and iterate experiments. **What We're Looking For** Must-Haves - 3+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, or Landing Page Optimization. - Experience building, publishing, maintaining, and optimizing landing pages using **Webflow, Unbounce, WordPress**, or similar platforms. - Strong experience with CRO and analytics tools such as **Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, VWO, Optimizely,** and similar platforms. - Experience planning, executing, and analyzing A/B and multivariate experiments. - Experience configuring landing pag…