CRM Team Lead

Who Are Massive Rocket? Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering teams connect. In just five years, we’ve grown at speed and are now gearing up for our next big milestone: hitting $100M in revenue. We build human experiences at scale, powered by cutting‑edge web, mobile, cloud, data, and AI technologies. If you’re excited by innovation, love solving complex challenges, and want to help shape the future of digital experiences, you’ll feel right at home here. Every role at Massive Rocket is entrepreneurial. The people who thrive here don’t just focus on their own remit — they understand the goals of the teams around them and actively contribute to the success of their colleagues, customers, and partners. We’re building a culture of ownership, collaboration, and growth, and we’re looking for people who want to make a real impact. Who Are We Looking to Add to Our Team? As the CRM Team Lead at Massive Rocket, you’ll take charge of a high‑performing team of CRM Consultants, guiding them as they deliver campaigns and initiatives across multiple channels. You’ll be the engine that keeps execution smooth, performance optimised, and clients genuinely delighted. You’ll provide clear direction, foster strong collaboration, and use your CRM expertise to help your team deliver work that’s consistent, impactful, and aligned with client goals. Your leadership will elevate the quality of our campaigns and play a key role in driving long‑term client success. What Will You Do? • Lead and support a team of up to 10 CRM Consultants, ensuring their work consistently meets Massive Rocket’s standards for quality, speed, and execution • Hold the team accountable to best‑in‑class delivery practices and the expectations of the CRM Practice • Lead the end‑to‑end execution of CRM initiatives within the Braze platform across multiple channels • Configure and customise Braze to bring strategies and campaigns to life with precision • Design and launch targeted, high‑impact marketing campaigns using Braze’s messaging capabilities • Leverage Braze’s segmentation and personalisation tools to tailor experiences to specific audience groups • Work closely with the strategy team and other stakeholders to ensure flawless alignment between strategy and execution • Partner directly with clients to understand their goals and shape solutions that deliver meaningful, lasting results What Makes You a Great Fit • 10+ years of CRM experience, delivering high‑quality work across complex customer engagement ecosystems • 4+ years in a leadership or management role (Head of CRM, CRM Team Lead), guiding teams to consistent, high‑impact delivery • 2+ years of hands‑on Braze experience, with a strong command of its features and best practices • Exceptional attention to detail, including QA across campaigns, integrations, and documentation • Strong grounding in digital marketing, with a clear understanding of how CRM fits into the wider customer experience • Proven ability to leverage AI tools to boost productivity and streamline day‑to‑day workflows • Solid understanding of relational databases and data structures for smarter segmentation and personalisation • Proactive, collaborative mindset, thriving in cross‑functional environments • Excellent interpersonal and communication skills, built through agency or client‑facing experience • Comfortable operating in fast‑paced agency settings, managing multiple stakeholders and priorities • Fluent English (C1 level) with strong written and verbal communication What Will Make You Stand Out • Braze certifications (Practitioner, Marketer, or equivalent) • Deep, hands‑on experience with the Braze platform, confidently using its full feature set to deliver high‑impact campaigns • Strong SQL skills, with experience analysing data to drive smarter segmentation, personalisation, and decision‑making Why You’ll Love Working Here • Rocket‑Fuelled Growt…