CRM Strategic Panner

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Job Description Role: CRM Strategic Planner Location: Gurgaon About Us: VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com Role Summary We are looking for a highly capable data -obsessed CRM Strategic Planner to play a pivotal role in developing and optimizing CRM campaigns and customer journeys for our automotive clients. Working closely with our clients' CRM and Strategy Leads, you will contribute significantly to shaping their customer relationships, designing strategies that captivate, convert, and retain their customers. This role demands a blend of strategic thinking, analytical rigor, persuasive communication, and a keen eye for detail. You'll be instrumental in translating market insights and CRM data into actionable CRM plans, ensuring our clients achieve their business growth objectives through best-in-class CRM experiences. Key Responsibilities: Strategic Proposal Development: Translate client business objectives, market insights, and customer data into clear, actionable CRM strategies tailored for the automotive sector. Design multi-channel customer journeys that optimize engagement, conversion, and loyalty throughout the automotive lifecycle (e.g., pre-purchase, ownership, service, repurchase). Experience with martech (Salesforce Marketing Cloud, Adobe Campaign Manager or similar) a big advantage. Presentation & Communication Support: Prepare impactful presentations and contribute to discussions that articulate CRM strategies and present business proposals to client Marketing and Strategy Leads, and other stakeholders. Support the client's Strategy Lead in communicating strategic recommendations and influencing decision-making through well-reasoned arguments and comprehensive data visualization. Performance Review & Optimization: Collaborate closely with our internal and client-side CRM Data Analyst teams to review CRM campaign metrics and extract actionable insights from campaign performance data. Propose concrete, data-backed recommendations for adjustments and optimizations to maximize campaign effectiveness, engagement rates, and client business outcomes. Support the implementation…