CRM Specialist

## Overview ***Hybrid - Miami*** **Summary:** The CRM Specialist supports the execution and optimization of email campaigns across multiple brands, ensuring high-quality, on-brand communications that drive engagement and conversions while supporting broader marketing objectives. **Key responsibilities include, but are not limited to –** **Email Management & Content Execution** - End-to-end production of email campaigns across multiple brands, including ad hoc, promotional, transactional, and automated lifecycle emails. - Manage campaign calendars to ensure timely delivery of communications align with broader marketing initiatives, seasonal promotions, and brand priorities. - Collaborate closely with designers, copywriters, and vendors to develop a cohesive email. - Coordinate campaign setup within email platforms (e.g., Emarsys), including audience segmentation, template selection, builds, scheduling, and testing. - Ensuring rigorous QA before deployment to maintain accuracy and consistency. - Partner with cross-functional teams to integrate email with other digital channels (paid media, social, web), ensuring cohesive multichannel customer journeys. - Maintain documentation of campaign processes, templates, and production standards to support scalability and knowledge sharing across the team. - Serve as a subject matter expert on email execution, providing guidance and troubleshooting support to team members and stakeholders. **Optimization & Automation** - Monitor campaign performance, providing insights and recommendations to improve open rates, click-through rates, and conversions. - Develop and implement A/B testing strategies to optimize subject lines, design, content, audience segmentation, and send times. - Ensure all campaigns follow best practices in responsive design, accessibility, deliverability, and personalization. - Help build, manage, and optimize automated email journeys that nurture customer relationships and drive engagement throughout the customer lifecycle (e.g., welcome series, post-purchase follow-ups, abandoned booking flows, birthday/anniversary campaigns, loyalty touchpoints). **Analytics & Reporting** - Track and report on key performance metrics (open rates, CTR, conversions, unsubscribes), delivering actionable insights to stakeholders. - Identify opportunities to enhance customer journeys through improved targeting, segmentation, and personalization **Technical Support & Compliance** - Partner with IT, development, and marketing operations teams to ensure technical accuracy and smooth campaign deployment across brands. - Ensure email templates and campaigns function seamlessly across devices, platforms, and clients. - Stay current with email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM) to maintain best practices and drive innovation. **Qualifications** - Proven ability to manage high-volume campaigns and complex workflows across multiple platforms. - Strong attention to detail with excellent organizational and project management skills. - Experience working cross-functionally with design, marketing, and operations teams. - Proficiency with A/B testing, CRM strategies, advanced segmentation, and platforms such as Emarsys, Monday.com, and Wrike. **Education & Experience** - Bachelor’s degree in Marketing, Digital Media, or a related field. - 5+ years of experience in Email Marketing, with demonstrated success in campaign management and optimization. #LI-KK1 ## Who We Are ***Why Lucky Strike?*** We Are Lucky Strike Entertainment, one of the largest and most successful location-based entertainment companies in the World with 360 upscale and traditional Bowling Centers, five expansive and well-located Waterparks, a large Amusement Park in California and 10 upscale Boomers Family Entertainment Centers in major markets. From a humble beginning with one bowling center in 1997, we redefined an industry and built a powerhouse Company with 14,000 Associates and nearly $1.4 billi…