CRM & Revenue Operations Manager (Hubspot)

About Allica Bank Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Department Description Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business. You will get an opportunity to work with different teams across the business including product squads, distribution, engineers and operations to deliver on Allica’s mission of becoming the UK’s most recommended business bank. We are rare amongst banks in that our senior leadership team have backgrounds at worldleading fintech's, which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation. Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same. Role Description We are seeking a CRM & Revenue Operations Manager to lead the optimisation and continuous improvement of HubSpot across multiple product pipelines. This is not a pure HubSpot administrator role. The successful candidate will combine strong CRM knowledge with analytical problem-solving, structured project delivery and confident stakeholder management. You will work closely with HubSpot administrators, Product, Sales, Marketing, Operations, Data, Risk, Compliance and Technology teams to ensure CRM processes are effective, scalable and well-controlled. You will be responsible for independently leading CRM projects end-to-end, managing stakeholders, improving data quality and reporting, running governance forums, challenging requirements where needed, and translating business problems into practical CRM, process, reporting, automation and data solutions. This role requires someone who is hands-on, analytical and delivery-focused, with the ability to move between strategy and execution. You should be comfortable working through ambiguity, bringing structure to complex problems and using data to drive better business decisions. Principal Accountabilities Project Delivery & Stakeholder Management - Lead complex CRM initiatives from discovery through to implementation, adoption and postlaunch review. - Manage multiple CRM projects simultaneously across different product and stakeholder groups. - Create and maintain project plans, delivery roadmaps, requirements documentation and status updates. - Translate business requirements into clear CRM process, data, reporting, automation, clear documentation and configuration requirements. Analytics, Reporting & Data Quality - Use CRM data to identify pipeline issues, process inefficiencies, adoption gaps and data quality risks. - Define and improve key CRM metrics, including pipeline conversion, stage ageing, SLA performance, ownership, activity, adoption and data completeness. - Work with Data and Reporting teams to improve management information and executive reporting. - Actively propose data-driven optimisation plans that improve pipeline performance, revenue outcomes and operational efficiency. HubSpot Product Ownership - Provide product ownership for key areas of HubSpot, including objects, properties, pipelines, lifecycle stages, workflows, permissions, views, lists, reporting and integrations. - Work closely with HubSpot administrators to ensure configuration changes are well-designed, well-tested and aligned to the CRM operating model. - Review proposed HubSpot changes for scalability, reporting impact, data quality…