CRM Marketing Specialist

Hey there! We’re Fever , the world’s leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission. Meet the Team CRM The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back. We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction. Join us and help turn first-time users into lifelong fans. What You’ll Do Support the development and execution of Fever’s CRM strategy across multiple channels, with a particular focus on email, push notifications, and in-app messaging. Manage the activation of customer data to deliver personalized, relevant, and engaging communications throughout the customer lifecycle. Continuously optimize multi-channel communication plans and retention strategies to improve engagement, customer experience, and revenue generation. Work closely with the CRM Manager to define customer lifecycle stages, communication frameworks, and contact strategies across all touchpoints. Help identify and develop key customer segments to improve targeting, personalization, and overall CRM effectiveness. Build, execute, and optimize automated CRM journeys and lifecycle campaigns. Conduct A/B tests and implement learnings to improve campaign performance and customer engagement. Analyze customer behavior, transactional, demographic, and lifestyle data to generate actionable insights and marketing recommendations. Own weekly and monthly CRM reporting, performance analysis, and ad hoc deep dives. Monitor campaign success metrics, ensuring all activities are measurable, insight-driven, and aligned with business objectives. Collaborate with Marketing, Product, Data, and other cross-functional teams to ensure a seamless customer experience across channels. Stay up to date with CRM best practices, emerging technologies, and industry trends to continuously improve performance and processes. This position will be hybrid and based in Madrid. Who You Are 2–3+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, or a related field. Experience working in mobile and web environments. Hands-on experience with Salesforce Marketing Cloud . Experience using ESP platforms such as Mailchimp, SendGrid, or similar tools. Proficiency in HTML. Strong copywriting skills and ability to adapt messaging to different audiences and channels. Experience developing and optimizing CRM flows that drive customer engagement and revenue. Strong understanding of customer segmentation and personalization strategies. Analytical and data-driven mindset, with the ability to translate data into actionable insights. Experience with A/B testing methodologies and dynamic content/templates. Highly organized, proactive, and detail-oriented. Able to prioritize effectively and manage multiple projects in a fast-paced environment. Strong communication and col…