CRM Marketing Manager

# **CRM Marketing Manager** Help Shape Exceptional Member Experiences At Bellwether Community Credit Union, we're committed to creating meaningful relationships with our members and communities. We're looking for a data-driven, creative, and highly organized **CRM Marketing Manager** to lead our member engagement and retention efforts across digital channels. This is an exciting opportunity for an ***individual contributor*** marketing professional who thrives at the intersection of technology, strategy, and customer experience. You'll take ownership of our CRM platform, member lifecycle marketing programs, website experience, and social media strategy—helping us deepen relationships with members while driving growth and engagement. If you're passionate about using data to create personalized experiences, optimizing digital journeys, and building campaigns that deliver measurable results, we'd love to hear from you. ## **What You'll Do** ### Member Retention & Lifecycle Marketing - Develop and optimize member lifecycle marketing programs, including onboarding, engagement, retention, and cross-sell initiatives. - Create personalized, behavior-driven communications that increase product adoption and long-term member value. - Analyze member demographics, behaviors, and product usage to develop targeted marketing strategies. - Drive campaigns that strengthen member relationships and improve retention outcomes. ### **CRM Strategy & Management** - Serve as the primary owner and administrator of HubSpot CRM, ensuring effective setup, maintenance, and daily operations. - Maintain accurate, organized, and compliant member and prospect data. - Develop and execute a CRM roadmap aligned with organizational growth and member engagement goals. - Build automated workflows, audience segmentation, reporting, and campaign tracking. - Train and support team members on CRM best practices and platform utilization. ### **Digital Marketing & Website Experience** - Own and manage the credit union's website experience, including content strategy, user experience optimization, and SEO performance. - Develop landing pages and conversion-focused experiences that support marketing campaigns and business goals. - Continuously improve digital touchpoints to increase engagement, usability, and conversion rates. ### **Campaign Strategy & Execution** - Plan and execute integrated marketing campaigns across email, website, social media, and in-branch channels. - Collaborate with internal stakeholders and external partners to deliver campaigns on time and within budget. - Monitor campaign performance and make data-driven recommendations for improvement. - Ensure all content remains current, relevant, and aligned with brand standards. ### **Social Media Strategy & Management** - Lead the credit union's social media presence across platforms including Facebook, Instagram, LinkedIn, and emerging channels. - Develop and execute content strategies that increase brand awareness, engagement, and member acquisition. - Create compelling, compliant, and on-brand content that connects with our audiences. - Analyze performance metrics and adjust strategies based on insights and trends. ### **Vendor & Project Management** - Manage relationships with marketing vendors, agencies, and technology partners. - Oversee project timelines, deliverables, and budgets. - Evaluate and recommend new tools, technologies, and opportunities that enhance marketing effectiveness. - Support broader marketing initiatives and special projects as needed. ## **What You Bring** ### Required Qualifications - Bachelor's degree in Marketing, Communications, Business, or a related field. - 5+ years of experience in marketing, digital marketing, CRM management, or member/customer engagement. - 5+ years of experience with using HubSpot as a CRM & CMS, including automation, segmentation, reporting, and campaign management. - Experience managing websites, CMS platforms, SEO initiatives, and digital user ex…