CRM Campaign Specialist

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Employment Type: Long Term Contract Location: Hybrid (GTA or Greater Montreal) Job Summary We are looking for a skilled, detail-oriented CRM Campaign Developer/Specialist to lead the technical construction, segmentation, and deployment of our multi-channel lifecycle campaigns. In this role, you will bridge the gap between creative design and technical execution. Rather than just planning campaigns, you will actively build responsive HTML emails, construct dynamic personalization logic, write SQL queries to segment target audiences, and configure complex automated journeys. While experience with Salesforce Marketing Cloud (SFMC) or Braze is highly ideal, we are looking for a versatile developer who understands the core mechanics of modern Customer Engagement Platforms (CEPs) and email rendering ecosystem tools. Key Responsibilities Email Development & Personalization HTML/CSS Engineering: Build, test, and maintain a robust, reusable email component library to streamline production while ensuring strict brand and design compliance. Dynamic Scripting: Write and implement platform-specific scripting (e.g., AMPScript for Salesforce, Liquid for Braze) to drive hyper-personalized, dynamic content blocks. Campaign Assembly: Put together and QA client-facing emails, ensuring pixel-perfect execution, flawless links, and optimized rendering. QA & Testing: Leverage email preview tools (such as Litmus or Email on Acid) to ensure seamless rendering across all major email clients, devices, and dark mode environments. Data Strategy, Querying & Segmentation Audience Segmentation: Build, configure, and maintain precise audience segments and target lists across various relational databases and marketing automation systems. Database Management & SQL: Write and optimize SQL queries to filter, join, and manipulate data extensions and customer profiles. Data Matrix Validation: Perform data matrix validation to ensure the correct audiences are receiving the correct personalized variations prior to deploy. Deployment & Journey Automation Automated & Triggered Campaigns: Build and manage automated customer journeys, multi-step lifecycle campaigns, and transactional triggered sends (including API-triggered messages). Delivery Infrastructure: Troubleshoot deployment issues, API payload failures, and database mismatches to ensure reliable delivery. Job Requirements Experience: 2–4 years of hands-on experience in a dedicated email development, CRM execution, or marketing technology role. Email Coding: Strong proficiency in hand-coding responsiv…