Creative Strategist (TikTok Shop)

BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS MANEUVER MARKETING Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! YOUR NEXT ROLE As a Creative Strategist (TikTok Shop), you’ll be at the forefront of turning TikTok into a high-leverage growth channel for our DTC supplements brand. You’ll be owning creative strategy for TikTok across key growth surfaces including organic content, paid ads, and TikTok Shop. Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok-specific strategies. Serving a primarily female demographic aged 35–65, you’ll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to TikTok while delivering measurable business impact. You’ll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing TikTok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion. WHAT YOU’LL DO DRIVE TIKTOK CHANNEL GROWTH THROUGH CREATIVE STRATEGY - Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content. - Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation. - Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns. CONDUCT IN-DEPTH TIKTOK CREATIVE RESEARCH - Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns. - Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities. - Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals. EXECUTE A STRATEGIC TIKTOK TESTING PROCESS - Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles. - Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly. - Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness. CREATE FOR EVERY STAGE OF THE TIKTOK CUSTOMER JOURNEY - Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent. - Craft content that matches user mindset across different entry points — such as educational or entertaining content for organic reach, direct response ads for paid acquisition, and conversion-focused assets for TikTok Shop. - Ensure content is both platform-native and strategically aligned to broader brand and product goals. BUILD ENGAGING, NATIVE, HIGH-CONVERTING CONTENT - Develo…