Creative Strategist

**Who We Are** O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust. Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and [OPositiv.com](http://opositiv.com/). We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference. **Your Role** Ready to amplify the vaginal health revolution? We’re looking for a creative, purpose-driven marketer excited about making an impact in women's health & wellness. As a Creative Strategist, you'll shape O Positiv's performance marketing creative strategies across digital marketing channels. We seek an expert in paid digital advertising, energized to ideate and oversee ads that perform and convert while elevating our brand. Our ideal candidate blends creative and analytical skills—following ad trends, generating innovative ideas, and making data-driven decisions. You'll report to the Director of Creative Performance and collaborate with other Creative Strategists and various Marketing Acquisition teams. **Responsibilities and Duties** - A creative powerhouse brimming with imaginative ideas, driving ad ideation and production - The ultimate project juggler, managing robust ad production processes with ease and ensuring timely execution - A data pro, eager to analyze ad performance across paid media and email campaigns to inform and enhance strategic creative direction - A collaborative catalyst, leading with empathy to inspire others across teams and promote productivity - An innovator who stays ahead of the trends and is excited to implement out of the box advertising strategies - An excellent communicator under high pressure environment - Pitch winning ideas using a strong understanding of the media landscape and develop ideas into creative strategies to be implemented across various channels - Facilitate creative ideation and encourage others to contribute winning ideas - Translate creative concepts into detailed briefs and deliver to design, video and emails teams - Oversee high volumes of ads and various creative assets are delivered on time, reviewed, and approved in an organized manner - Serve as an advocate for driving consistent brand voice across all channels, without sacrificing performance - Collaborate with acquisition and retention teams to support and align creative strategies with new product launches **Qualifications and Skills** - Experience: - Bachelor’s Degree - 3+ years of direct response DTC eCommerce marketing experience is preferred - Experience with Amazon and Retail is an added bonus - Experience with pre-production including scripting and planning - Interpersonal: - Adaptable to new social platforms, AI, and advertising technologies - Impact-oriented and strong project management skills, with a track record of excellent results in a fast-growth environment and a strong bias for action - Thoughtful and self-reflective, willingness to learn - Analytical mindset with the ability to interpret ad performance data and synthesize into actionable strategies - Strong interpersonal and communication skills, able to listen and lead with empathy, with a willingness to learn - Excitement for startups and comforta…