Creative Strategist

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the role (What you'll be doing) We’re looking for a Creative Strategist who’s excited by the intersection of ideas, performance, and psychology — someone who’s curious about what makes ads work and eager to learn how great creative is built, tested, and scaled. You’ll support the creative strategy behind one of the fastest-growing health brands in the world — helping turn insights into ads that stop thumbs, spark emotion, and drive results across paid social, video, and beyond. You’ll join a team that moves fast, tests relentlessly, and takes pride in work that doesn’t just perform — it inspires. Support the development of creative ad concepts for Meta, YouTube, and other channels (including TV and OOH), helping translate insights into strong creative ideas. Help write and refine briefs and scripts , ensuring concepts align with customer psychology and platform context. Review ad performance alongside senior team members , helping extract learnings and creative recommendations. Coordinate feedback loops with designers, editors, and media buyers to support ongoing creative iteration. Track learnings from past campaigns and contribute to frameworks that capture what’s working. Assist with weekly performance reporting , highlighting key wins, learnings, and opportunities. About you (Who you are) Skills & Experience 2–4 years’ experience in creative strategy, performance marketing, content, or copywriting . A strong interest in consumer behaviour, ad psychology, and why creative performs . Ability to interpret performance data and connect it back to creative decisions. Experience contributing to briefs, concepts, or scripts for paid social or video content. Comfortable collaborating with designers, editors, and media teams . A learning mindset and comfort working in an iterative, fast-moving environment . Curiosity about culture, social platforms, and content trends . Behaviours & Attitudes You thrive in ambiguity and move fast: You’re energised by the unknown, not paralysed by it. You bias toward action, adapt quickly, and focus on outcomes over process. You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standard—even when no one’s watching. You balance precision and pace: You know when to optimise for speed and when to zoom in on the details. You can switch gears fluidly depending on the problem in front of you. Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast. You're constantly testing, learning, and refining your approach. Bonus points: You’ve worked in healthcare, subscriptions, or other high-consideration, regulated, or trust-based consumer markets. Why This Role Is Exciting You’ll get hands-on exposure and mentorship from experienced creative strategists. Learn how high-performing creative is built, tested, and scaled in a real performance environment. Work with smart, supportive teammates who care about the…