Creative Performance Designer (Mid-Weight)

🚀 ABOUT THE ROLE As ZOE continues to scale globally, we are looking for a rapid, collaborative, and culturally attuned Creative Performance Designer (Mid-Weight) to elevate how we approach growth creative. Joining ZOE’s Creative Studio and reporting directly to the Lead Brand Designer, you will be a primary engine driving our visual presence across paid digital channels. You will step away from traditional, slow-cooked design pipelines to build a high-velocity workflow focused on winning consumer attention on Meta, TikTok, YouTube, and beyond. This is an execution-first individual contributor role for a true maker. You will work directly alongside the Lead Brand Designer, meaning you aren’t afraid to roll up your sleeves, grab our product, capture engaging photography in the wild, or spin up iterative variant matrices at a blistering pace. Crucially, while you understand how to execute intentionally native, low-fidelity creative that stops the scroll, your foundational visual craft—typography, hierarchy, colour contrast, and layout balance—is rock-solid. Whether your background is in Paid Social, CRM, Lifecycle Marketing, E-Commerce Promo, or Brand Design, if you have exceptional visual taste, an intuitive grasp of digital advertising, and the speed to execute autonomously in Figma, you’ll thrive here. To keep you inspired, this role balances day-to-day production with creative freedom: while the bulk of your focus will be building high-volume static ad variations and scalable Figma component systems, you'll also have space to shoot content in the wild (~10%), experiment with video/motion editing, and test fresh, un-ignorable ideas. 🎯 WHAT YOU’LL BE DOING - High-Velocity Asset Scale: Build, iterate, and scale high-performing visual assets for multi-channel digital advertising campaigns (mainly Meta, but also TikTok, YouTube, Pinterest, and programmatic display), matching relentless volume with top-tier graphic design quality. - Figma-First Modular Systems: Build, manage, and expand intelligent template systems and modular component matrices within Figma to maximise studio output and rapid iteration efficiency. - Channel-Native Execution: Intentionally dial design presentation up or down based on channel needs—knowing how to craft an asset that feels native, current, and raw without ever looking over-designed, stale, or easy to ignore. - Data-Driven Collaboration: Partner day-to-day with growth marketers and copywriters to turn real-time asset performance data into fresh visual hooks and creative variants. - Hands-on Content Capture (~10%): Get hands-on as a physical creator: unbox product kits, capture raw, engaging imagery in the wild, and experiment with quick visual executions to keep our formats feeling current and authentic. - Localisation & Expansion: Own the asset localization process, formatting successful creative architectures to scale seamlessly into new global markets. - Motion & Experimentation: Dedicate a portion of your bandwidth to motion graphics testing, video editing, and proactive concept experimentation to expand our visual vocabulary on social platforms. - Brand Consistency: Maintain an eye for core brand rules, ensuring even our highest-volume performance tests subtly protect ZOE’s foundational visual DNA. 🧠 WHAT YOU’LL BRING - 2–5 Years of Commercial Design Experience: You are a mid-level designer with a track record in growth marketing, paid social, digital advertising, CRM, promo assets, or brand design (DTC, subscription, or startup experience is a major plus). - Rock-Solid Visual Craft: A portfolio showcasing strong graphic design fundamentals—flawless typography, intuitive layout balance, clear visual hierarchy, and strong contrast. - Figma Proficiency: Intermediate to advanced mastery of Figma (components, auto-layout, variant matrices) as your primary daily workflow tool, alongside Adobe Creative Suite (Photoshop, Illustrator). - Baseline Ad Intuition & Platform Awareness: A deep, intuitive u…