Creative Manager

# **Title: Creative Manager** As Creative Manager, you'll help bring the Visit Santa Barbara brand to life through thoughtful design, creative project management and visual storytelling. This role serves as both our lead in-house designer and the primary coordinator for larger creative initiatives, partnering with internal departments and external agencies to ensure every project reflects the quality, personality and beauty of the Santa Barbara South Coast. From developing presentations and marketing collateral to overseeing advertising campaign creative, managing photography and video assets, and supporting organization-wide initiatives, you'll play a key role in shaping how Visit Santa Barbara is experienced across digital, print and in-person touchpoints. **Community Engagement** **:** **This role is ideal for someone who lives in or has strong ties to the Santa Barbara community.** The Creative Manager will build relationships with local businesses, tourism partners, and community organizations, local photographers and videographers, so familiarity with the area and its culture is highly valued. **Work Location:** This is a hybrid position based in Santa Barbara, California. You will be required to work in-person three days a week, to support community events, local productions, and collaborate with the team. ## **What You'll Do:** - Lead creative projects from concept through completion, developing project timelines, creative briefs and production schedules while coordinating internal stakeholders and external creative agencies. - Manage agency relationships, creative deliverables, revisions and approvals to ensure projects are completed on time, within budget and aligned with Visit Santa Barbara's strategic objectives. - Design and produce a wide variety of in-house creative materials, including presentations, reports, brochures, signage, digital advertising, social media graphics, event collateral and other branded communications. - Collaborate with the Digital Marketing Manager to implement integrated marketing campaigns across digital, print, email, social media and other marketing channels. - Maintain and evolve Visit Santa Barbara's visual identity by developing templates, style guides and creative systems that ensure consistency across all marketing and organizational communications. - Review creative produced both internally and externally to ensure quality, brand consistency, accessibility and production readiness. - Serve as administrator for Visit Santa Barbara's digital asset management system, maintaining photography, video and graphic libraries while coordinating asset requests and usage rights. - Design and build branded email communications while maintaining visual consistency across consumer, partner and organizational campaigns. - Develop creative materials supporting board meetings, annual reports, strategic plans, presentations, organizational events and cross-department initiatives. - Evaluate emerging creative technologies, workflows and AI-assisted design tools that improve efficiency while maintaining Visit Santa Barbara's creative standards. ## **What You'll Need to Succeed:** - Bachelor's degree in Graphic Design, Marketing, Advertising, Communications or a related field. - Three or more years of professional experience in graphic design, creative marketing or creative project management. - Advanced proficiency in Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, Acrobat and Lightroom. - Strong understanding of typography, layout, branding, color theory and visual storytelling. - Experience preparing artwork for both print and digital production. - Working knowledge of HTML email development and digital marketing best practices. - Excellent project management, organizational and time management skills with the ability to manage multiple priorities simultaneously. - Exceptional attention to detail and commitment to producing high-quality creative work. - Strong written and verbal…