Creative Director, Copy

Nift makes brand discovery easy, introducing new brands to consumers as delightful thank-you gifts from businesses people use every day. Our thank-you gifts help our partners create positive user experiences and unlock new revenue streams, while giving DTC brands and restaurants exclusive access to new customers at scale. We’re poised for **exponential growth**, and we believe that creating moments of joy with customized thank-yous and fantastic gifts is foundational to realizing our full potential. We are looking for a **versatile and skilled Product Copywriter** to help define and shape our brand voice across a variety of customer touchpoints. Reporting directly to the **VP of Brand & UX**, this role will focus on creating consumer-facing content within our product interface, email communications, and customer success resources. Beyond day-to-day writing, this role is highly strategic: you will help build the operational foundation that allows our creative output to scale. Working alongside our sales team, you will be responsible for merchandising e-commerce brands by writing **clear, persuasive descriptions** to drive consumer sales. You will also adapt product copy on behalf of our partners when our product is **white-labeled** and embedded into their consumer apps. This position is ideal for someone who thrives in a dynamic, collaborative environment, loves bringing order to chaos, and has a passion for crafting content that truly enhances the customer experience. ### What You Will Do: - **Link Words to Business Value:** Dive into **data wrangling** and creative performance insights, ensuring our messaging and campaigns are directly linked to measurable business outcomes. - **Craft the Interface:** Write engaging, user-friendly copy within the product interface—including tooltips, notifications, and in-app guidance—ensuring a seamless customer experience. - **Drive Engagement:** Develop compelling copy for email communications, from transactional emails to promotional campaigns, always keeping the customer journey in mind. - **Educate & Support:** Collaborate with the customer success team to craft educational content (FAQs, help articles, and guides) that improves the customer onboarding and support experience. - **Merchandise with Words:** Write clear, concise, and conversion-driven product descriptions for our ecommerce platform, highlighting key features, benefits, and use cases. - **Maintain Consistency & SEO:** Ensure consistency in product messaging across all channels, adhering to brand guidelines while optimizing for search (SEO) and user engagement. - **Adapt for Partners:** Tailor existing campaigns and product copy to fit our partners’ brands when our product is white-labeled and integrated into their consumer apps. - **Align Brand Voices:** Collaborate with partner teams to ensure voice, tone, and messaging align with their brand while maintaining the integrity of our product’s core features. - **Scale the Operation:** Lead meaningful **process and innovation** initiatives, helping us transition from a manual creative operation into a scalable, insight-driven engine. - **Establish Workflow Rigor:** Design better systems to track product launches, overcome information-gathering challenges, and improve overall QA and workflow rigor across the creative team. - **Collaborate Cross-Functionally:** Partner with UX designers, analysts, product engineers, and customer success teams to ensure copy enhances user experience and supports product goals. - **Stay Ahead of Trends:** Conduct competitive research to stay informed about industry trends and best practices, ensuring our content remains relevant and impactful. ### What You Need: - **7–10 years of experience** writing copy that delivers quantifiable results. - Strong capability in **process design and operational strategy**—you aren't afraid to wrangle data, build new systems, and establish workflow rigor where it’s currently developing. - Experience **owning and…