Creative Director, Certificates

Who We Are MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers, and leaders who have changed the world so you can change yours. Members get unprecedented access to 200+ instructors and classes across various fields, including Arts & Entertainment, Business, Design & Style, Leadership, Writing, and more. Step into Issa Rae’s writing session and Gordon Ramsay's kitchen. Go behind the big screen with James Cameron. Start your career with Martha Stewart. About the Role We're looking for a Creative Director to shape the creative and brand strategy for MasterClass Certificates and lead its execution across the business. You will bring individual Certificates to market in fresh, compelling ways while helping evolve how the broader offering is positioned as the product grows. You'll be a creative lead on the marketing team, working directly with our Executive Creative Director to shape how MasterClass Certificates show up in the world. You'll work alongside a small, close-knit team assembled around each project. This is a hybrid role: part strategist, part maker. You'll help position and launch one of MasterClass’ newest products by getting close to the work and leading a nimble team made up of editors, designers and writers. You'll have creative authority, a seat with senior stakeholders, and the trust to make calls fast, often with incomplete information. Success here comes from building alignment across teams and earning trust through strong campaigns, concepts and execution. At its core, this role is about finding the strongest idea and helping it become something people can't ignore. What You'll Do Shape creative strategy and lead execution for MasterClass Certificates. Concept and oversee work across trailers, course promos, statics, social, lifecycle marketing, product storytelling, and executive presentations. Help define and evolve the Certificates brand. Partner with the GM, Product Marketing, Product, and GTM leads to translate changes in the product and business model into clear positioning, messaging, identity, and creative expression. Lead creative direction on trailers, from identifying on-set capture needs through final edit. Dream up video content that pulls audiences toward a course, including ideas beyond the traditional trailer. Roll up your sleeves when it counts. Write scripts and copy, shape a rough layout or edit, build your own decks, and stay close to the work, not just directing it. Set and hold the creative bar for Certificates marketing. Lead video, design, and copy creative with clear direction on the idea, tone, message, and craft. Connect the work across Content, Social, and Product. Partner with the teams shooting the classes, creating organic content, and building the product to ensure the creative reflects real audience needs, not just a marketing brief. AI is part of your process. Use AI to accelerate ideation, exploration, and production without sacrificing brand voice, originality, or craft. Present with authority. Pitch creative strategy and rationale to senior leadership and hold the room. You Are A brand builder who can move between positioning a product, defining how a business shows up, and turning that strategy into creative people recognize and want. A natural leader who rallies teams around a creative direction without formal authority over them Skilled at translating strategy into a clear creative point of view A creative with strong taste and original thinking that still sells Comfortable directing editors, designers, and writers Able to turn a product pitch into a story someone actually wants to hear Fluent in using AI as part of your process, not as a separate step Confident making calls with 80% of the information Fast without sacrificing judgment Energized by cross-functional work and able to turn multiple perspectives into…