Creative Director

About The Big Green Egg, Inc. At Big Green Egg, we're not just the best Kamado grill on the market; we are a lifestyle brand dedicated to enhancing outdoor entertaining. We believe in bringing families, friends, and neighbors together to cook over live fire. Our Egghead community of loyal fans create memories with the food they prepare on their Eggs. With a 50-year history and an iconic presence in the outdoor kitchen category, we're committed to a premium product experience, online, offline, and everywhere in between. Our team is focused on premium products, seamless experiences both online and offline, and a culture that celebrates food, hospitality, craftsmanship and community. Employees enjoy a collaborative work environment, regular food and BBQ experiences as a weekly perk, and competitive benefits — including a 401(k) match, medical and life insurance, and more. Position Summary The Creative Director will evolve and steward the brand's creative vision and visual identity for Big Green Egg. This role is responsible for brand system development and governance, multi-channel campaign and content strategy, and end-to-end customer experience design, working closely with Marketing, Ecommerce, Product, Sales, and Customer Experience leadership. The ideal candidate is a hands-on creative leader, strategic brand builder, and systems thinker, with the ability to balance visionary creativity with disciplined operational execution in a fast-paced, brand-focused environment. Success in this role will be measured by brand consistency across all touchpoints, campaign and content effectiveness, creative output quality and velocity, and cross-functional partner satisfaction. Key Responsibilities Essential functions of the role include: - Evolve Big Green Egg's creative and visual identity for its next era — stewarding a living brand system across design language, photography, motion, voice, and the standards that govern all of it — while honoring the legacy and authenticity that make BGE distinctly itself. - Personally produce hero creative when the moment calls for it, including campaign concepts, key art, and packaging direction, and hold the team, agencies, and partners to the same standard. - Lead the development of campaign platforms, brand narratives, and content strategies that go beyond product features and into brand mythology — turning Eggheads, their rituals, recipes, and stories into content the world wants to watch, share, and return to. - Oversee brand films, editorial content, and seasonal storytelling that captures the depth and passion of the BGE community. - Direct creative across the full customer journey: packaging and structural design, dealer and retail environments, ecommerce, owned content, community events, and post-purchase touchpoints. - Partner with Product, Ecommerce, Marketing, Sales, and Customer Service to ensure creative expression drives real customer outcomes — loyalty, advocacy, repeat purchase, and trust — and establish brand governance that protects consistency without stifling energy. - Manage prioritization and capacity planning for a lean internal team and a curated freelance bench and establish operating cadences with cross-functional leadership so creative is upstream of execution, not a downstream service. - Manage agency and freelance partnerships for quality, speed, and cost — knowing when to insource and when to extend — and build the briefs, review rituals, and lightweight dashboards that scale craft without slowing it down. - Cultivate a strategic network of freelance specialists and agency partners, and develop the workflows, culture, and creative standards that attract and retain the talent this brand deserves. Required Qualifications - 10+ years of creative leadership, including hands-on production as well as team and agency management, in a brand, marketing, or design function, or equivalent experience. - Demonstrated ability to build and evolve brand systems, lead multi-channel crea…