[Coupang] Program Manager (GTM Strategy&Operations for New Ad Products)

About Us We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry from the ground up. We are one of the fastest-growing commerce companies that established an unparalleled reputation for being a leading and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial , surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Role Overview Revenue Strategy & Programs team drives Ads business growth by shaping commercialization strategy and leading high-impact initiatives that accelerate adoption of new advertising products across customer segments. The team combines go-to-market strategy, and cross-functional execution to bring innovative ad solutions to market and maximize business impact. As a Senior GTM Strategy & Operations Specialist, you will partner closely with Sales, Marketing, Product, and Data teams to identify market opportunities, develop commercialization strategies, and lead end-to-end go-to-market execution for new advertising products. You will combine strategic research with operational excellence to ensure successful product launches and scalable growth. What You Will Do Own the end-to-end go-to-market lifecycle for new advertising products, from market assessment and launch strategy to execution, adoption, and post-launch optimization. Conduct market, customer, and competitive research to identify unmet needs, industry trends, and commercialization opportunities, translating insights into actionable GTM strategies. Partner closely with Product teams to influence product roadmap and launch readiness by bringing customer feedback, market intelligence, and business requirements into product development. Develop segmentation, positioning, pricing, packaging, and launch recommendations that maximize product adoption and revenue growth. Lead cross-functional launch planning and execution across Sales, Marketing, Product, and Data teams, ensuring organizational readiness and consistent stakeholder alignment. Define launch success metrics and measurement frameworks, monitor product adoption and business performance, and continuously optimize GTM strategies based on data and customer feedback. Scale successful launches by developing repeatable GTM playbooks, enablement materials, best practices, and standardized commercialization processes. Communicate market insights, launch performance, and strategic recommendations to senior leadership to influence product strategy and business investment decisions. Establish and lead weekly and monthly business reviews with senior leadership and cross-functional stakeholders, driving alignment on priorities, performance, risks, and action plans. Identify key growth bottlenecks and adoption barriers through data-driven analysis, and develop targeted sales programs, commercialization strategies, and promotional initiatives to accelerate product adoption and revenue growth. Minimum Qualifications 8–10 years of experience in program management, business operations, strategy, or related roles within e-commerce, advertising, or tech companies Proven track record of leadin…